Episode 83:  Marketing Strategies for Sales Teams

Show Notes and Related Links 

In this episode I share 5 marketing strategies that today's sales reps can use to market them and their solutions without dedicated marketing support.

The 5 marketing strategies reviewed are:

  1. Post and engage on one platform where your ideal target customers spend time. 

  2. Use your your response to the most common sales objection and create content for it.

  3. Use testimonials and reviews in your marketing efforts

  4. Write articles on Medium if you don't have access to the company blog (get the necessary approvals!)

  5. Revisit closed/lost opportunities 

BONUS #6 is included as well (and it's the easiest, most profitable of them all)!

LINK mentioned in this Episode of Connect the Dots:

  • To create images that are quick, easy and professional:  Canva.com [VIDEO}

  • How to Use Canva - a Tutorial I did through LIVE streaming on YouTube [VIDEO]

  • To Price or Not to Price: Conversation with John Espirian {PODCAST]

  • Contact information for Vicki O'Neill
     

Download my FREE 6 Steps to Creating Content for the Customer Journey Guide here.  [DOWNLOAD]

Subscribe to my YouTube LIVE Stream on Wednesdays @ 12p EST

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Additional Relevant Podcast Episodes You Might Be Interested In:

5 Sales Tips to Create Engagement in the Customer Journey

3 Simple Sales Strategies for Small Business to Take Action on Now

5 Customer Focused Content Post Ideas for Marketing and Sales

Vicki O'Neill is a fractional CMO in Ohio with over 20 years of marketing leadership experience. She founded KenKay Marketing, a marketing solutions company, in 2011. Vicki hosts Connect the Dots a marketing and sales educational podcast for entrepreneurs and businesses of all sizes. She recently launched a new podcast, The Power of 3X, with her Gen Z daughters to give people a resource to learn about our youngest generation. You will find Vicki on most social media platforms (icons in the footer plus TikTok) but you'll find her most active on LinkedIn. Receive weekly insights, tips, how-to's in your inbox by subscribing here.

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