ESOMAR Cinci Insights Jam 2019

Date: May 22 9:30a - 3:30p

Location: Artsville in Madisonville, Ohio

Vicki O'Neill, president of KenKay Marketing and host of the Connect the Dots Podcast, is one of the presenters who will offer insight into creating Customer Personas by including Marketing and Sales. She will share why it's important to have both groups involved and the benefit of creating personas - even if you only have one or two. 

GFI and ESOMAR proudly present “The Cinci Insights Jam" which will be held on May 22nd at Artsville, in Cincinnati, OH. This is a creative and innovative community space.

The program is “Knowing the Customer through Segmentation and Activation Strategies,”

There will be awesome presentations, local fare, and.... a Salsa and Swing dance demonstration!

When: Wednesday, May 22nd, 9:30am – 3:30pm

Where:  Artsville, 5021 Whetsel Ave, Cincinnati, OH

Who: 30-50 market researchers, marketers and agencies


Lunch is provided

Coffee and networking from 9:30-10:00

Dessert and networking from 3:00-3:30


Presentations by:

  • Reg Baker, ESOMAR

  • Charles Janini, Peapod/Ahold Delhaize/ Food Lion,  “Techniques for Creating Segments”

  • Vicki O’Neill,  KenKay Marketing, “Creating Personas”

  • Kathy Vaske,  Vaske Marketing Group, “Using Customer Personas”

  • Crystal Kendrick, The Voice of Your Customer, "Sample Design for Diverse and Hard to Reach Populations"

  • Stacy Kessler, Entrepreneurial Strategist, "Segmentation and Customer Journeys on a Low Budget"

  • John Huffman, GFI Research, “Segmentation, from A to Activation”

  • Joe Eyerman, RTI, “Using Drones for Research”

  • Juanita Gable, Arthur Murray, 'Salsa and Swing Dance Demonstration'


In preparation, listen to my podcast Connect the Dots, Episode 3 'Creating Personas. Together.' which is a tutorial on how Marketing and Sales can work together on creating personas (and they should!).

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