Post-Pandemic Marketing Truths
There are 10 marketing truths that we all as business owners, marketers and sales people need to be aware of post-pandemic. Find those here!
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Vicki O'Neill
- Mar 4, 2021
- 2 min
Create a Laser-Focused Marketing Strategy
7 steps to a marketing strategy that focuses on the customer and generating sales. This is a must watch if you're struggling with revenue.
Vicki O'Neill
- Jan 19, 2021
- 2 min
Grow Your Business with Twitter
Twitter is the original social media platform for B2B professionals to connect and engage with their audience. In fact, Twitter was the...
Vicki O'Neill
- Jan 12, 2021
- 2 min
Using LinkedIn to Market Your Business
If you're a B2B professional with your own business or working for someone else, being active on LinkedIn is a must. As the largest...
Vicki O'Neill
- Jan 5, 2021
- 4 min
Facebook Tips for Small Businesses on a Budget
We may be into 2021 now and although most budgets just started over, chances are really high that your budget has been reduced due to...
Vicki O'Neill
- Dec 24, 2020
- 2 min
The Ultimate Content Marketing Strategy + Worksheet
Download the worksheet here. The ultimate content marketing strategy is a way for you to organize your marketing with intention and...
Vicki O'Neill
- Aug 28, 2020
- 2 min
Must-Have Marketing Metrics for Business Success
Successful marketers and business owners have goals and know know which metrics will help them monitor revenue, customers and costs.
Vicki O'Neill
- Jul 17, 2020
- 5 min
7 Questions For Growing OR Maintaining Your Small Business
Growing or maintaining your requires strategic thinking about the present and future. These questions will help guide you through this.
Vicki O'Neill
- May 15, 2020
- 2 min
3 Ways to Customize a Blueprint Marketing Strategy
Instead of using the marketing strategy blueprint someone else created, find what works best for your business goals then take action.
Vicki O'Neill
- May 8, 2020
- 4 min
The CMO Role is Changing
As the CMO role changes, instead of removing the people from the role, change the direction and focus on these 3 things to evolve the role.
Vicki O'Neill
- May 1, 2020
- 2 min
Marketing Made Simple
Marketing is as easy or as hard as you want it to be. You just need to have your ideal customers identified and know where they spend time.
Vicki O'Neill
- Mar 13, 2020
- 5 min
How to Go From 'Plateau' to 'Grow'
Identify which of these 5 reasons your business has plateaued. Take action on the growth tactics and move the needle from plateau to grow.
Vicki O'Neill
- Jun 14, 2019
- 4 min
How Small Businesses Can Create Personas
How to steps for small businesses to create personas and why it's important for small businesses to have personas.
Vicki O'Neill
- Mar 29, 2019
- 4 min
Lead Scoring 101
What is lead scoring and why is it so important? The official definition of lead scoring: Lead scoring is a methodology used to rank...
Vicki O'Neill
- Mar 14, 2019
- 2 min
3 Ways to Take Your Digital Marketing from Good to Great
The first step is to know your end goal. Then you evaluate your current state and map a strategy that gets you to your desired state....
Vicki O'Neill
- Dec 14, 2018
- 2 min
Sales Suffer from Lack of Content
Wait what? Nearly two-thirds of sales people can't find what they need. Anyone else find that stat alarming? This stat was a result of...
Vicki O'Neill
- Sep 7, 2018
- 2 min
Don't Be A Commodity
There are many conversations online and in-person about how to differentiate yourself from others in your space. Mostly about personal...
Vicki O'Neill
- Jun 11, 2018
- 2 min
Solutions Marketing
What's the difference between: Option A: "Buy this device with a 5.8" screen, 12MP rear and 8MP front camera, Snapdragon 845 processor,...
Vicki O'Neill
- Mar 1, 2018
- 3 min
3 Content Marketing Strategies You Can Implement Now to Increase Sales
You’re sitting at your desk looking at your sales results to-date. You’re only two months into the year and you’re already behind plan...
Vicki O'Neill
- Feb 9, 2018
- 5 min
8 Things Marketing Needs to Know About Sales
The lifeline of any company is it's ability to sell. Everything else is a result of selling and the revenue it generates for the company....