Vicki O'NeillMar 18, 20212 minPost-Pandemic Marketing TruthsThere are 10 marketing truths that we all as business owners, marketers and sales people need to be aware of post-pandemic. Find those here!
Vicki O'NeillMar 4, 20212 minCreate a Laser-Focused Marketing Strategy7 steps to a marketing strategy that focuses on the customer and generating sales. This is a must watch if you're struggling with revenue.
Vicki O'NeillJan 19, 20212 minGrow Your Business with TwitterTwitter is the original social media platform for B2B professionals to connect and engage with their audience. In fact, Twitter was the...
Vicki O'NeillJan 12, 20212 minUsing LinkedIn to Market Your BusinessIf you're a B2B professional with your own business or working for someone else, being active on LinkedIn is a must. As the largest...
Vicki O'NeillJan 5, 20214 minFacebook Tips for Small Businesses on a BudgetWe may be into 2021 now and although most budgets just started over, chances are really high that your budget has been reduced due to...
Vicki O'NeillDec 24, 20202 minThe Ultimate Content Marketing Strategy + WorksheetDownload the worksheet here. The ultimate content marketing strategy is a way for you to organize your marketing with intention and...
Vicki O'NeillAug 28, 20202 minMust-Have Marketing Metrics for Business SuccessSuccessful marketers and business owners have goals and know know which metrics will help them monitor revenue, customers and costs.
Vicki O'NeillJul 17, 20205 min7 Questions For Growing OR Maintaining Your Small BusinessGrowing or maintaining your requires strategic thinking about the present and future. These questions will help guide you through this.
Vicki O'NeillMay 15, 20202 min3 Ways to Customize a Blueprint Marketing StrategyInstead of using the marketing strategy blueprint someone else created, find what works best for your business goals then take action.
Vicki O'NeillMay 8, 20204 minThe CMO Role is ChangingAs the CMO role changes, instead of removing the people from the role, change the direction and focus on these 3 things to evolve the role.
Vicki O'NeillMay 1, 20202 minMarketing Made SimpleMarketing is as easy or as hard as you want it to be. You just need to have your ideal customers identified and know where they spend time.
Vicki O'NeillMar 13, 20205 minHow to Go From 'Plateau' to 'Grow'Identify which of these 5 reasons your business has plateaued. Take action on the growth tactics and move the needle from plateau to grow.
Vicki O'NeillJun 14, 20194 minHow Small Businesses Can Create PersonasHow to steps for small businesses to create personas and why it's important for small businesses to have personas.
Vicki O'NeillMar 29, 20194 minLead Scoring 101What is lead scoring and why is it so important? The official definition of lead scoring: Lead scoring is a methodology used to rank...
Vicki O'NeillMar 14, 20192 min3 Ways to Take Your Digital Marketing from Good to GreatThe first step is to know your end goal. Then you evaluate your current state and map a strategy that gets you to your desired state....
Vicki O'NeillDec 14, 20182 minSales Suffer from Lack of ContentWait what? Nearly two-thirds of sales people can't find what they need. Anyone else find that stat alarming? This stat was a result of...
Vicki O'NeillSep 7, 20182 minDon't Be A CommodityThere are many conversations online and in-person about how to differentiate yourself from others in your space. Mostly about personal...
Vicki O'NeillJun 11, 20182 minSolutions MarketingWhat's the difference between: Option A: "Buy this device with a 5.8" screen, 12MP rear and 8MP front camera, Snapdragon 845 processor,...
Vicki O'NeillMar 1, 20183 min3 Content Marketing Strategies You Can Implement Now to Increase SalesYou’re sitting at your desk looking at your sales results to-date. You’re only two months into the year and you’re already behind plan...
Vicki O'NeillFeb 9, 20185 min8 Things Marketing Needs to Know About SalesThe lifeline of any company is it's ability to sell. Everything else is a result of selling and the revenue it generates for the company....