Marketing

Aug 28
2 min

Must Have Marketing Metrics for Business Success

Successful marketers and business owners have goals and know know which metrics will help them monitor revenue, customers and costs.

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7 Questions For Growing OR Maintaining Your Small Business

Vicki O'Neill

Jul 17
5 min

7 Questions For Growing OR Maintaining Your Small Business

Growing or maintaining your requires strategic thinking about the present and future. These questions will help guide you through this.

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3 Ways to Customize a Blueprint Marketing Strategy

Vicki O'Neill

May 15
2 min

3 Ways to Customize a Blueprint Marketing Strategy

Instead of using the marketing strategy blueprint someone else created, find what works best for your business goals then take action.

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Vicki O'Neill

May 8
4 min

The CMO Role is Changing

As the CMO role changes, instead of removing the people from the role, change the direction and focus on these 3 things to evolve the role.

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Vicki O'Neill

May 1
2 min

Marketing Made Simple

Marketing is as easy or as hard as you want it to be. You just need to have your ideal customers identified and know where they spend time.

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Vicki O'Neill

Mar 13
5 min

How to Go From 'Plateau' to 'Grow'

Identify which of these 5 reasons your business has plateaued. Take action on the growth tactics and move the needle from plateau to grow.

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How Small Businesses Can Create Personas

Vicki O'Neill

Jun 14, 2019
4 min

How Small Businesses Can Create Personas

How to steps for small businesses to create personas and why it's important for small businesses to have personas.

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Vicki O'Neill

Mar 29, 2019
4 min

Lead Scoring 101

What is lead scoring and why is it so important? The official definition of lead scoring: Lead scoring is a methodology used to rank pros...

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3 Ways to Take Your Digital Marketing from Good to Great

Vicki O'Neill

Mar 14, 2019
2 min

3 Ways to Take Your Digital Marketing from Good to Great

The first step is to know your end goal. Then you evaluate your current state and map a strategy that gets you to your desired state. The...

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Vicki O'Neill

Dec 14, 2018
2 min

Sales Suffer from Lack of Content

Wait what? Nearly two-thirds of sales people can't find what they need. Anyone else find that stat alarming? This stat was a result of th...

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Vicki O'Neill

Sep 7, 2018
2 min

Don't Be A Commodity

There are many conversations online and in-person about how to differentiate yourself from others in your space. Mostly about personal br...

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Vicki O'Neill

Jun 11, 2018
2 min

Solutions Marketing

What's the difference between: Option A: "Buy this device with a 5.8" screen, 12MP rear and 8MP front camera, Snapdragon 845 processor, ...

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3 Content Marketing Strategies You Can Implement Now to Increase Sales

Vicki O'Neill

Mar 1, 2018
3 min

3 Content Marketing Strategies You Can Implement Now to Increase Sales

You’re sitting at your desk looking at your sales results to-date. You’re only two months into the year and you’re already behind plan an...

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8 Things Marketing Needs to Know About Sales

Vicki O'Neill

Feb 9, 2018
5 min

8 Things Marketing Needs to Know About Sales

The lifeline of any company is it's ability to sell. Everything else is a result of selling and the revenue it generates for the company....

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8 Things Sales People Need to Know About Marketing

Vicki O'Neill

Jan 11, 2018
4 min

8 Things Sales People Need to Know About Marketing

I'm going to go out on a limb here and make a blanket statement that I believe to be true: People don't trust without earning the right t...

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Vicki O'Neill

Mar 1, 2017
3 min

Why Do I Need Multi-Channel Marketing?

But first...what IS Multi-Channel Marketing (McM)? Multi-channel marketing refers to the practice of engaging with your target audience u...

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How To Create An Engaging Customer Experience

Vicki O'Neill

Feb 22, 2017
4 min

How To Create An Engaging Customer Experience

Photo credits: Medthodbites.com Video introduction to this topic As Steve Jobs quoted "You've got to start with the customer experience ...

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Vicki O'Neill

Feb 15, 2017
4 min

8 Steps to a Strong Marketing Strategy

“If you build it (from research and planning, with competitive and market insight, staying true to your brand, launch an engaging and eff...

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Vicki O'Neill

Feb 6, 2017
2 min

$5M + 30 Sec = No CTA?

Super Bowl LI is in the books! The New England Patriots' 34-28 victory over the Atlanta Falcons drew on average 111.3 million viewers on ...

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Vicki O'Neill

Dec 8, 2015
2 min

Does That Tweet Support a Company Goal?

Often times, businesses have profiles on social media platforms, are excited about reaching customers and potential customers in a new wa...

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