vickioneill

There are 10 marketing truths that we all as business owners, marketers and sales people need to be aware of post-pandemic. Find those here!

7 steps to a marketing strategy that focuses on the customer and generating sales. This is a must watch if you're struggling with revenue.

Twitter is the original social media platform for B2B professionals to connect and engage with their audience. In fact, Twitter was the...

If you're a B2B professional with your own business or working for someone else, being active on LinkedIn is a must. As the largest...

We may be into 2021 now and although most budgets just started over, chances are really high that your budget has been reduced due to...

Download the worksheet here. The ultimate content marketing strategy is a way for you to organize your marketing with intention and...

Successful marketers and business owners have goals and know know which metrics will help them monitor revenue, customers and costs.

Growing or maintaining your requires strategic thinking about the present and future. These questions will help guide you through this.

Instead of using the marketing strategy blueprint someone else created, find what works best for your business goals then take action.

As the CMO role changes, instead of removing the people from the role, change the direction and focus on these 3 things to evolve the role.

Marketing is as easy or as hard as you want it to be. You just need to have your ideal customers identified and know where they spend time.

Identify which of these 5 reasons your business has plateaued. Take action on the growth tactics and move the needle from plateau to grow.

How to steps for small businesses to create personas and why it's important for small businesses to have personas.

What is lead scoring and why is it so important? The official definition of lead scoring: Lead scoring is a methodology used to rank...

The first step is to know your end goal. Then you evaluate your current state and map a strategy that gets you to your desired state....

Wait what? Nearly two-thirds of sales people can't find what they need. Anyone else find that stat alarming? This stat was a result of...

There are many conversations online and in-person about how to differentiate yourself from others in your space. Mostly about personal...

What's the difference between: Option A: "Buy this device with a 5.8" screen, 12MP rear and 8MP front camera, Snapdragon 845 processor,...

You’re sitting at your desk looking at your sales results to-date. You’re only two months into the year and you’re already behind plan...

The lifeline of any company is it's ability to sell. Everything else is a result of selling and the revenue it generates for the company....