vickioneill

Instead of using the marketing strategy blueprint someone else created, find what works best for your business goals then take action.

As the CMO role changes, instead of removing the people from the role, change the direction and focus on these 3 things to evolve the role.

Marketing is as easy or as hard as you want it to be. You just need to have your ideal customers identified and know where they spend time.

Identify which of these 5 reasons your business has plateaued. Take action on the growth tactics and move the needle from plateau to grow.

How to steps for small businesses to create personas and why it's important for small businesses to have personas.

What is lead scoring and why is it so important? The official definition of lead scoring: Lead scoring is a methodology used to rank pros...

The first step is to know your end goal. Then you evaluate your current state and map a strategy that gets you to your desired state. The...

Wait what? Nearly two-thirds of sales people can't find what they need. Anyone else find that stat alarming? This stat was a result of th...

There are many conversations online and in-person about how to differentiate yourself from others in your space. Mostly about personal br...

What's the difference between: Option A: "Buy this device with a 5.8" screen, 12MP rear and 8MP front camera, Snapdragon 845 processor, ...

You’re sitting at your desk looking at your sales results to-date. You’re only two months into the year and you’re already behind plan an...

The lifeline of any company is it's ability to sell. Everything else is a result of selling and the revenue it generates for the company....

I'm going to go out on a limb here and make a blanket statement that I believe to be true: People don't trust without earning the right t...

But first...what IS Multi-Channel Marketing (McM)? Multi-channel marketing refers to the practice of engaging with your target audience u...

Photo credits: Medthodbites.com Video introduction to this topic As Steve Jobs quoted "You've got to start with the customer experience ...

“If you build it (from research and planning, with competitive and market insight, staying true to your brand, launch an engaging and eff...

Super Bowl LI is in the books! The New England Patriots' 34-28 victory over the Atlanta Falcons drew on average 111.3 million viewers on ...

Often times, businesses have profiles on social media platforms, are excited about reaching customers and potential customers in a new wa...

A siloed department approach to any new project requiring technology is a thing of the past. More so today than ever, marketing and IT ar...

As the live video streaming landscape grows, there’s more opportunity for brands to broadcast their message and engage with their audienc...