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Tip 7: Showcase your sales rep's expertise. Sales people rely on Marketing to develop and post content - blogs and social media. However, with some effort in collaboration, the team work between these two groups can be even more powerful. Since sales people need to focus on building, managing and closing their pipeline, they shouldn't be expected to write blog posts. Marketing can help promote the sales person's expertise by drafting blog posts in the name of the sales perso

Image credit: Kapost and SalesForce Tip 6: Marketing AND Sales need to be involved in the content creation process. It's great to have a starting point with research and data BUT.... It would be even better to have direct prospect feedback. And sales is directly interfacing with this group and is reason it's critical to have them involved in the content creation process: they know what prospects are saying, what they like and what they don't like. Armed with this informati