
Sales Suffer from Lack of Content
Wait what? Nearly two-thirds of sales people can't find what they need. Anyone else find that stat alarming? This stat was a result of this survey by Kapost, and refers to content sales reps need to send to prospects. The question becomes: how many sales is the rep and company missing out on if sales doesn't have the necessary information needed for a prospect to make an educated and timely decision? Another question: is the competition giving them what they need? There are