Setting Expectations
Tip 2: Setting expectations for Marketing and Sales B2B companies' inability to align marketing and sales teams around the right processes and technologies has cost them upwards of 10% or more of revenue per year, or $100 million dollars for a billion dollar company. Source: IDC I don't know about you but losing 10% of revenue per year is an alarming number. On the flip side, what would your financials, stakeholders, annual commitments look like if you GAINED that 10% back