Vicki O'Neill | Marketing & Sales Strategy Blog

May 8, 2020
4 min

The CMO Role is Changing

As the CMO role changes, instead of removing the people from the role, change the direction and focus on these 3 things to evolve the role.

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Vicki O'Neill

May 1, 2020
2 min

Marketing Made Simple

Marketing is as easy or as hard as you want it to be. You just need to have your ideal customers identified and know where they spend time.

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It Depends....A Common Answer to Marketing Questions

Vicki O'Neill

Apr 24, 2020
3 min

It Depends....A Common Answer to Marketing Questions

This question was asked of me this week: How much do you charge for a website? Oh my gosh....I could give a range of answers or I could...

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Connect the Dots in the Customer Journey

Vicki O'Neill

Apr 18, 2020
4 min

Connect the Dots in the Customer Journey

This 6-step process to creating marketing content helps connect the dots between your teams, content and the buying process.

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Time to Re-Evaluate Your Target Customers

Vicki O'Neill

Apr 10, 2020
3 min

Time to Re-Evaluate Your Target Customers

You thought you had it all figured out, didn't you? And you did! The problem now with the Coronavirus pandemic is that the world and how...

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5 Things You Can Do Now to Keep Moving Forward

Vicki O'Neill

Apr 4, 2020
4 min

5 Things You Can Do Now to Keep Moving Forward

5 things you can do to move forward during the COVID-19 pandemic including creating new content, cuting expenses, showing up & transparency.

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Vicki O'Neill

Mar 28, 2020
2 min

5 Ways to Stay Relevant During Covid-19

Whether you're a home improvement store still open to serve contractor needs, a restaurant finding creative ways to serve new and...

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Vicki O'Neill

Mar 20, 2020
5 min

Marketing in Times of Uncertainty

The Coronavirus (COVID-19) has vastly impacted our lives. Take take care of those close to you then refer to these 5 tips on marketing.

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Vicki O'Neill

Mar 13, 2020
5 min

How to Go From 'Plateau' to 'Grow'

Identify which of these 5 reasons your business has plateaued. Take action on the growth tactics and move the needle from plateau to grow.

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Vicki O'Neill

Mar 6, 2020
4 min

Diversifying Your Marketing Budget

How to diversify your marketing budget when you know which company goals you're influencing and teams you need to collaborate with.

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How To Use User Generated Content in Your Marketing

Vicki O'Neill

Feb 28, 2020
2 min

How To Use User Generated Content in Your Marketing

There is a 29% increase in web conversions when websites feature user generated content. Here are ways you can use UGC in your marketing.

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How Marketing Could Have Helped Tommy Boy

Vicki O'Neill

Feb 21, 2020
4 min

How Marketing Could Have Helped Tommy Boy

'There's two types of smarts: book smarts, which wave bye-bye to you long time ago, and there's street-smarts, the ability to read...

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5 Ways to Convert More Customers from Social Media

Vicki O'Neill

Feb 14, 2020
5 min

5 Ways to Convert More Customers from Social Media

5 ways to convert more prospects to customers using your social media platforms. I share examples and links to relevant, useful documents.

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Vicki O'Neill

Feb 7, 2020
3 min

What Sales People Want

Comparing what sales people want with the movie What Women Want, I include marketing and sales comparisons to the characters and events.

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Vicki O'Neill

Jan 31, 2020
4 min

Words That Trigger Emotion in Marketing

Emotional words that are effective for use in marketing campaigns. These words generate action that solves your target customer's pain point

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Need To Take Your Marketing To The Next Level?

Vicki O'Neill

Jan 23, 2020
2 min

Need To Take Your Marketing To The Next Level?

Try hiring a fractional CMO. Allow me to explain. Great marketing leaders are hard to find. A fractional CMO is a temporary, part-time...

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7 Marketing Challenges of Small Businesses

Vicki O'Neill

Jan 11, 2020
7 min

7 Marketing Challenges of Small Businesses

The 7 biggest marketing challenges of small businesses and how to fix each one. Growth happens when these 7 challenges are corrected.

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Vicki O'Neill

Jan 9, 2020
3 min

10 Reasons to Hire a Fractional CMO

Marketing involves being seen, being remembered and when all the greatness of your brand, experience and value come together, marketing...

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Vicki O'Neill

Jan 3, 2020
3 min

What does a Fractional CMO do?

A fractional CMO is your outsourced marketing team. It's an on-demand part-time extension leading marketing and customer experience needs.

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Vicki O'Neill

Dec 27, 2019
2 min

What is a Fractional CMO?

A fractional CMO understands the customer journey and collaborates with team leaders who influence the customer experience along the way.

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