Vicki O'Neill | Marketing & Sales Strategy Blog

Apr 10, 2020
3 min

Time to Re-Evaluate Your Target Customers

You thought you had it all figured out, didn't you? And you did! The problem now with the Coronavirus pandemic is that the world and how ...

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5 Things You Can Do Now to Keep Moving Forward

Vicki O'Neill

Apr 4, 2020
4 min

5 Things You Can Do Now to Keep Moving Forward

5 things you can do to move forward during the COVID-19 pandemic including creating new content, cuting expenses, showing up & transparency.

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Vicki O'Neill

Mar 28, 2020
2 min

5 Ways to Stay Relevant During Covid-19

Whether you're a home improvement store still open to serve contractor needs, a restaurant finding creative ways to serve new and existin...

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Vicki O'Neill

Mar 20, 2020
5 min

Marketing in Times of Uncertainty

The Coronavirus (COVID-19) has vastly impacted our lives. Take take care of those close to you then refer to these 5 tips on marketing.

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Vicki O'Neill

Mar 13, 2020
5 min

How to Go From 'Plateau' to 'Grow'

Identify which of these 5 reasons your business has plateaued. Take action on the growth tactics and move the needle from plateau to grow.

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Vicki O'Neill

Mar 6, 2020
4 min

Diversifying Your Marketing Budget

How to diversify your marketing budget when you know which company goals you're influencing and teams you need to collaborate with.

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How To Use User Generated Content in Your Marketing

Vicki O'Neill

Feb 28, 2020
2 min

How To Use User Generated Content in Your Marketing

There is a 29% increase in web conversions when websites feature user generated content. Here are ways you can use UGC in your marketing.

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How Marketing Could Have Helped Tommy Boy

Vicki O'Neill

Feb 21, 2020
4 min

How Marketing Could Have Helped Tommy Boy

'There's two types of smarts: book smarts, which wave bye-bye to you long time ago, and there's street-smarts, the ability to read people...

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5 Ways to Convert More Customers from Social Media

Vicki O'Neill

Feb 14, 2020
5 min

5 Ways to Convert More Customers from Social Media

5 ways to convert more prospects to customers using your social media platforms. I share examples and links to relevant, useful documents.

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Vicki O'Neill

Feb 7, 2020
3 min

What Sales People Want

Comparing what sales people want with the movie What Women Want, I include marketing and sales comparisons to the characters and events.

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Vicki O'Neill

Jan 31, 2020
4 min

Words That Trigger Emotion in Marketing

Emotional words that are effective for use in marketing campaigns. These words generate action that solves your target customer's pain point

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Need To Take Your Marketing To The Next Level?

Vicki O'Neill

Jan 23, 2020
2 min

Need To Take Your Marketing To The Next Level?

Try hiring a fractional CMO. Allow me to explain. Great marketing leaders are hard to find. A fractional CMO is a temporary, part-time re...

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7 Marketing Challenges of Small Businesses

Vicki O'Neill

Jan 11, 2020
7 min

7 Marketing Challenges of Small Businesses

The 7 biggest marketing challenges of small businesses and how to fix each one. Growth happens when these 7 challenges are corrected.

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Vicki O'Neill

Jan 9, 2020
3 min

10 Reasons to Hire a Fractional CMO

Marketing involves being seen, being remembered and when all the greatness of your brand, experience and value come together, marketing i...

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Vicki O'Neill

Jan 3, 2020
3 min

What does a Fractional CMO do?

A fractional CMO is your outsourced marketing team. It's an on-demand part-time extension leading marketing and customer experience needs.

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Vicki O'Neill

Dec 27, 2019
2 min

What is a Fractional CMO?

A fractional CMO understands the customer journey and collaborates with team leaders who influence the customer experience along the way.

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Vicki O'Neill

Dec 18, 2019
4 min

10 Ideas for Social Media Posts

10 Social Media Post Ideas that are customer focused not 'you' or brand focused. Includes examples and CTA suggestions.

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How are you entering the two-thirds of your audience?

Vicki O'Neill

Nov 8, 2019
2 min

How are you entering the two-thirds of your audience?

Two third of our marketing is being done by the customer. How do you give up control and help them do your marketing for you?

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Are you influenced more by Likes or Comments?

Vicki O'Neill

Oct 24, 2019
2 min

Are you influenced more by Likes or Comments?

There is greater influence from a Comment than a Like. As you plan your marketing strategy, include customer engagement as a critical piece.

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10 Things You MUST Do To Close 2019 Strong

Vicki O'Neill

Sep 13, 2019
5 min

10 Things You MUST Do To Close 2019 Strong

The time is now. Yes, I know it's the middle of September. You can't wait until December. You can't even wait until November. That's when...

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