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Create a Marketing Strategy

If you chose this image, you are incorrect. But read below!

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Click the image or link below to access the YouTube video:

How to Create a Marketing Strategy in 7 Laser-Focused Steps

This layout and design of the YouTube thumbnail was the design I used last year when I first started posting consistently on YouTube. 

I've watch a lot of videos from successful YouTubers on how to create engaging and clickable thumbnails. See for yourself!

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The key is to have consistency in the layout, design and fonts combined with a thought provoking headline that works well with the title that makes you want to click it. 

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Here's the thing. 

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When I looked at Marie Forleo's new thumbnails and noticed she as well as others were changing theirs, I decided to do the same thing. 

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You know what? 

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I realized I was making a change based on what SOMEONE else was doing for their channel - not what was best for MY channel.

 

Having a different thumbnail was driving me crazy to see how INconsistent the thumbnail image was amongst my other videos. Not TOO different but enough. 

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It quickly made me realize that I need to stick to what's working. My views, watch time and subscribers continue to go up - slowly but to be expected. 

 

The point is I'm headed in the right direction with what I've been doing - so why mess with what's working, right?  

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The same is true for your marketing strategy. If it's working, keep moving forward. If it's not, it's time to revisit, update or pivot. 

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An outside perspective is worth it's weight in gold. That's where the AHA moments come from. You're just too close to your business. 

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Let me help you. Complete the form below and let's take that next step. Together!

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If you liked this article, you may also be interested in this podcast episode: 

5 Marketing Strategies for Sales Teams

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or this article:

Content Marketing Strategy + Worksheet

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