Click the image or link below to access the YouTube video:
How to Create a Marketing Strategy in 7 Laser-Focused Steps
This layout and design of the YouTube thumbnail was the design I used last year when I first started posting consistently on YouTube.
I've watch a lot of videos from successful YouTubers on how to create engaging and clickable thumbnails. See for yourself!
The key is to have consistency in the layout, design and fonts combined with a thought provoking headline that works well with the title that makes you want to click it.
Here's the thing.
When I looked at Marie Forleo's new thumbnails and noticed she as well as others were changing theirs, I decided to do the same thing.
You know what?
I realized I was making a change based on what SOMEONE else was doing for their channel - not what was best for MY channel.
Having a different thumbnail was driving me crazy to see how INconsistent the thumbnail image was amongst my other videos. Not TOO different but enough.
It quickly made me realize that I need to stick to what's working. My views, watch time and subscribers continue to go up - slowly but to be expected.
The point is I'm headed in the right direction with what I've been doing - so why mess with what's working, right?
The same is true for your marketing strategy. If it's working, keep moving forward. If it's not, it's time to revisit, update or pivot.
An outside perspective is worth it's weight in gold. That's where the AHA moments come from. You're just too close to your business.
Let me help you. Complete the form below and let's take that next step. Together!
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If you liked this article, you may also be interested in this podcast episode:
5 Marketing Strategies for Sales Teams
or this article:
Content Marketing Strategy + Worksheet