Marketing & Sales Strategy
A step-by-step, learn and apply program that helps you create a results-driven strategy for 2020.
By the end of this course,
you will have:
Online Audit (we need to know where you're going to know where to start)
Internal / External Analysis (to identify strengths, weakness and gaps)
Ideal Customers Defined (to create the best content for customers + those you love to work with!)
Marketing Qualified Lead (MQL) / Sales Qualified Lead (SQL) (connecting the dots)
Content Strategy Roadmap (that customers will respond to!)
Inbound Lead Strategy (leveraging digital platforms to generate leads)
Business Goals Mapped for 2020 (so you're ready to take action January 2, 2020!)
Have fun (yes, it is possible to be productive AND have fun while we work!)
And finally, The Online Marketing and Sales Strategy Course will give you a better online presence and better results using Know, Like and Trust as the infrastructure.
Vicki's experience and expertise in getting marketing and sales to work together is shown through her excellent Connect The Dots podcast. She produces simple, helpful lessons for those businesses struggling to align their marketing and sales teams, and she's friendly, enthusiastic and simply a great LinkedIn citizen when the spotlight is on AND when it isn't.
What's it like NOT 'niching down' in one industry?
The experience I've had with big and small companies as well as startups (including my own!) provide me with perspective to help all types of clients.
What about the industry? Whether I was working in automotive, manufacturing, in an agency, at a publishing company or with clients through my company, there's always an opportunity to tell a story. Stories are what people relate to so an industry isn't always the common denominator.
It's the situations, stories and experiences that bring people together. The industry is nice to chat about once you've identified the problem and created the solution. After that happens, it's time to discuss the products and services. And who knows your own solutions better than you?
Being non-niche is very exciting for the opportunities it creates!
So, What's Inside The
Marketing and Sales Strategy
Planning Your Goals for Q4 and 2020
Start with the end in mind
Highlight your goals
Create a strategy to achieve each goal
Social Media Audit
Evaluate social media, brand and consistency
Identifying gaps and needs to improve
Learn where to increase and decrease efforts
Identifying your ideal clients
Know who they are and where they are
Use data on existing customers
Create content for each specific group
Aligning MQL & SQL expectations
What qualifies as a marketing lead
Criteria for sales leads
Create alignment between leads
Inbound Lead Generation
Channels with the most activity and engagement
Determine goals including sources
Create strategy for each platform
Content Strategy Roadmap
Using persona data, create content roadmap
Identify the types of content that works best
Map out 2020 Strategy
Leverage 2019 results
Outline details how to achieve goals
Two one-on-one 30-minute sessions with me
Weekly Q&A Live Videos in a Private Facebook Group
The 7 Modules Will Be Released Over an 8-Week Period
on September 30
on October 28
on October 7
on November 4
on October 14
on November 11
Evaluate, Revisit, Celebrate, Proceed
on October 21
on November 18
This is a 1st time launch
More 1:1 time
Lower rate this time ONLY!
That's an extra Marketing Strategist, Trainer and Coach for $499/month.
Where else can you get short-term marketing help like this?
Yes! I'm Interested
Let me know when registration opens for
the Online Marketing and Sales Strategy Course