Introducing...

The Online

Marketing & Sales Strategy

Course

A step-by-step, learn and apply program that helps you create a results-driven strategy for 2020. 

By the end of this course,
you will have:

Online Audit (we need to know where you're going to know where to start)

Internal / External Analysis (to identify strengths, weakness and gaps)

Ideal Customers Defined (to create the best content for customers + those you love to work with!)

Marketing Qualified Lead (MQL) / Sales Qualified Lead (SQL) (connecting the dots)

Content Strategy Roadmap (that customers will respond to!)

Inbound Lead Strategy (leveraging digital platforms to generate leads)

Business Goals Mapped for 2020 (so you're ready to take action January 2, 2020!)

Have fun (yes, it is possible to be productive AND have fun while we work!)

And finally, The Online Marketing and Sales Strategy Course will give you a better online presence and better results using Know, Like and Trust as the infrastructure.

Vicki's experience and expertise in getting marketing and sales to work together is shown through her excellent Connect The Dots podcast. She produces simple, helpful lessons for those businesses struggling to align their marketing and sales teams, and she's friendly, enthusiastic and simply a great LinkedIn citizen when the spotlight is on AND when it isn't.

John Espirian

What's it like NOT 'niching down' in one industry?

Empowering.

The experience I've had with big and small companies as well as startups (including my own!) provide me with perspective to help all types of clients. 

What about the industry? Whether I was working in automotive, manufacturing, in an agency, at a publishing company or with clients through my company, there's always an opportunity to tell a story. Stories are what people relate to so an industry isn't always the common denominator. 

It's the situations, stories and experiences that bring people together. The industry is nice to chat about once you've identified the problem and created the solution. After that happens, it's time to discuss the products and services. And who knows your own solutions better than you?  

Being non-niche is very exciting for the opportunities it creates!

So, What's Inside The

Marketing and Sales Strategy

Course?

MODULE  1

Planning Your Goals for Q4 and 2020

Start with the end in mind

Highlight your goals

Create a strategy to achieve each goal

MODULE  2

Social Media Audit

Evaluate social media, brand and consistency

Identifying gaps and needs to improve 

Learn where to increase and decrease efforts

MODULE  3

Identifying your ideal clients

Know who they are and where they are

Use data on existing customers 

Create content for each specific group

MODULE  4

Aligning MQL & SQL expectations

What qualifies as a marketing lead

Criteria for sales leads

Create alignment between leads

MODULE  6

Inbound Lead Generation

Channels with the most activity and engagement

Determine goals including sources

Create strategy for each platform

MODULE  7

MODULE  5

Content Strategy Roadmap

Using persona data, create content roadmap

Determine KPIs

Identify the types of content that works best

Map out 2020 Strategy

Leverage 2019 results

Document KPIs

Outline details how to achieve goals

BONUS 1

Two one-on-one 30-minute sessions with me

BONUS 2

Weekly Q&A Live Videos in a Private Facebook Group

The 7 Modules Will Be Released Over an 8-Week Period

WEEK 1

MODULE

1

on September 30

WEEK 1
WEEK 5

MODULE

4

on October 28

WEEK 2

MODULE

2

on October 7

WEEK 2
WEEK 6

MODULE

5

on November 4

WEEK 3

MODULE

3

on October 14

WEEK 3
WEEK 7

MODULE

6

on November 11

WEEK 4

Evaluate, Revisit, Celebrate, Proceed

on October 21

WEEK 3
WEEK 4
WEEK 8

MODULE

7

on November 18

This is a 1st time launch

Smaller group
More 1:1 time

Lower rate this time ONLY!

$997

That's an extra Marketing Strategist, Trainer and Coach for $499/month. 

 

Where else can you get short-term marketing help like this? 

Yes! I'm Interested 

Let me know when registration opens for

the Online Marketing and Sales Strategy Course 

I was most impressed with Vicki's ability to read people (which allowed her to build a great team) and then to design metrics and manage the team to those metrics which drove behaviors that maximized her team’s impact to the business.

Bob Kerr