In this Masterclass
you will learn
How To Build a Persona
I'll provide the template with data fields for B2B and B2C so you can take action immediately after the webinar.
Tools That Can Help You Build Your Personas
You may already have these right in front of you and not know how much power they hold in creating Personas.
How Personas Impact Marketing & Sales
The value of targeted marketing and how it helps with the lead generation and sales process.
How Personas Impact Your Brand
My TOP strategy for how to impact your website, SEO, email marketing, social media marketing, digital advertising and your overall brand perception.
Customer engagement is the name of the game. With a penchant for finding the next communication channel, discovering innovative ways to educate and inform audiences, or producing and hosting webinars – Vicki's talent for communication strategy is only overshadowed by her tremendous work ethic and wicked sense of humor. Outgoing and full of ideas, Vicki is one of the best marketing professionals I have ever had the privilege of working with.
~ Chris F.
This is a Must Attend If...
Your marketing is generating BLAH results
Your lead quality COULD be better (but you don't know where to begin)
You are already SLAMMED with keeping up with your current workload and need help without hiring
You're not even sure IF you're targeting the right prospects (and think that could be why engagement is so low)
The stats mentioned are going to be super helpful. It can be hard for clients to accept that this stuff is helpful.
A Note from Vicki...
Stream it, don't spray it.
Think of a spray bottle that has 'stream' and 'spray'. When the nozzle is on 'spray' the spray comes out in a wider and lighter mist, covering a larger area.
Now change the nozzle to the 'stream' option. What happens? When you use the stream feature, the liquid is concentrated in one, small area and very direct (like a spot on a shirt that you want to treat).
If your current strategy is more of a 'spray' and you aren't generating the leads and results you want, you're marketing to the masses instead of your target audience. If this is you, this Masterclass is for you.
See you in there!