Try hiring a fractional CMO.
Allow me to explain.
Great marketing leaders are hard to find.
A fractional CMO is a temporary, part-time resource that gives you the opportunity to determine if their great is a good fit for your great.
As this experienced resource becomes part of your team, they join you without the full-time expense of an annual salary, benefits and other full-time employee expenses - and it doesn't involve a long drawn out hiring process that may result in them not being a good fit.
By a 'great' marketing leader I mean someone who understands that to move the needle you have to understand more than just marketing - it goes beyond marketing responsibilities and includes an understanding of sales, customer service and the customer journey.
And sometimes you have to take risks to find the right person. A fractional CMO is perfect for this.
It takes research, determination, risk and an inquisitive mind to be a great fractional CMO.
A fractional CMO is an excellent leader with depth and breadth of marketing experience who can be your only marketing resource or can even bring elements from other teams to the mix and be the liaison to all while leading a team of marketing professionals.
In other words:
To move the needle, you need someone who is a highly capable and collaborative go-getting marketing leader who isn't afraid to get their hands dirty and try something new if the need is there.
This marketing leader is on-demand and can become a virtual extension of your team.
One of the greatest values for business leaders who hire an on-demand marketing resource is to have specific deliverables that the fractional CMO completes within a given time frame. This person can be given a list of tasks to complete or given direction based on goals you need to achieve.
The investment in a fractional CMO depends on your business needs:
* Did you just lose a full-time CMO and need a temporary replacement?
* Is your company growing and you need a part-time marketing leader?
* Is your CMO currently on leave and you just need a fill-in?
* Do you have a project and all your existing marketing resources are at full capacity?
* Did you lose your marketing mojo?
The scenarios are endless.
If you missed the article I wrote on what a fractional CMO is, you can find that here and why should you consider hiring one which you can find on this page. These should help with ideas, perspective and decisions.
Want to see if a fractional CMO is a good fit for your business needs? Click here and let's chat for 15-30 minutes and find out!
Vicki O'Neill is a fractional CMO in Ohio with over 20 years of marketing leadership experience. She's the founder of KenKay Marketing, a marketing solutions company founded in 2011. Vicki hosts Connect the Dots a marketing and sales educational podcast for entrepreneurs and businesses of all sizes. She recently launched a new podcast with her Gen Z daughters, The Power of 3X, to help individuals who want to learn about the youngest generation. You will find Vicki on most social media platforms but you'll find her mostly on LinkedIn and Twitter.