What is a Fractional CMO?



What is a Fractional CMO?

A fractional CMO is a part-time or temporary marketing executive who helps with brand messaging, customer experience, customer acquisition, customer retention, sales development and company growth.


A fractional CMO is someone who understands the customer journey and collaborates with team leaders who influence the customer experience from initial touch point of brand awareness to marketing and sales to invoicing and customer service.


When you hire a fractional CMO you're getting the breadth and depth of marketing experience for temporary or part-time needs without the full-time cost or going through the arduous hiring process.


Imagine an outside perspective and how insight this person could be bringing a wealth of knowledge and creative problem solving from other company's and industries.


When you bring the experience from outside your company and outside your industry, you're exposed to new techniques and new solutions that are industry agnostic. These new learnings could be the solution or spark the creativity needed to find the ideal solution or idea for you.


If you need help with marketing, sales or growing your business, contact me and let's see if we're a good fit.


Want to see what a Fractional CMO does?

Check out these 10 reasons to hire a CMO - do any of these sound familiar?


Vicki O'Neill is a fractional CMO in Ohio with over 20 years of marketing leadership experience. She's the founder of KenKay Marketing, a marketing solutions company founded in 2011. Vicki is host of the Connect the Dots podcast, a marketing and sales educational resource for businesses of all sizes. She recently launched a new podcast with her Gen Z daughters, The Power of 3X, to help individuals who want to learn about the newest and youngest generation. You will find Vicki on most social media platforms but the best place to connect with her is on LinkedIn and Twitter.


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