Your Video Creator Archetype

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The Visionary

Here are a few things you want to know about your Video Creator Type LFOC, The Visionary:

  • LFOC is an acronym for Long Form (LF) and Off Camera (OC)

  • Long form means videos longer than 5 minutes

  • Off camera means you prefer someone or something other than yourself to be the focus of the video

  • A visionary tends to see the big picture, envisions the outcome along with all the details in between. This often times requires you to take a step backwards so you can see and monitor progress until your vision comes to life.

Characteristics of a Visionary might be:​​

  1. 360 Perspective: You enjoy taking an idea and finding all the different ways to present information from idea to publish and everything in between.

  2. Process Driven: You enjoy having a list of action items needed to create each video, assign responsibility and deadlines and adhere to the steps to ensure a timely delivery.

  3. Creative: This is an area you excel as it involves new and fresh ideas for videos based on trends, analytics, user preferences and how to take a video to the next level to get more people to see, engage and comment on videos.

Image by Joel Muniz

What IS a 'Long Form' video?

  • Long form video is what you see on YouTube, LinkedIn and Facebook. 'Long' videos are videos longer than 8 minutes where ad placement is supported mid-video.

  • These videos are landscape with dimensions that are wider than tall, 1920 x 1080 using YouTube dimensions.

  • Since the focus of long-form videos is on the duration, dimensions and platforms, the people can be on-camera or off-camera. The Visionary LFOC is off-camera. 

  • This video might require a lot of raw footage with different scenes, backgrounds and transitions, requiring more editing.

What does it mean to be a Visionary video creator?

Image by Samsung Memory
  • You enjoy the creation process from researching topics, researching your topic, recording, editing and publishing.

  • You value investing time to tell a story, educate or entertain your audience which means You understand that involves points of engagement throughout the video in order to increase watch time and trigger conversions.

  • The value video has in helping your brand stand out AND gives you more opportunities to engage with your target audience has been witnessed.

  • STAT:  76% of consumers purchase a product or service after watching a video

  • Off-camera is preferred so you can focus more time and effort on the message, creating engagement, serving your audience and conversions. 

Image by Liane Metzler

Based on your Visionary Video Creator Type, here are a few things you can do next:

  1. Pick one of the long form video platforms to create an account, and follow me (YouTube, Facebook or LinkedIn)

  2. Find 2 or 3 influencers on that platform who are creating content that you like (in or out of your niche)

  3. Join my FREE LinkedIn Community Video Vibes. This is where I share video tips, host events and support you on your video journey. It's also an opportunity for you to connect with others who are on their video journey, too.

Let go of the expectations that videos need to be perfect - because they don't. The best videos - the videos people relate to and like the most - are the imperfect videos.

I'm here to guide you along the video-creation-with-consistency-journey every step of the way,

If you have questions or need additional support and resources, please reach out to me here

© 2022 Copyright Vicki O'Neill and KenKay Marketing, LLC

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