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Your Video Creator Archetype

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The Visionary

Here are a few things you want to know about your Video Creator Type LFOC, The Visionary:

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  • LFOC is an acronym for Long Form (LF) and Off Camera (OC)

  • Long form means videos longer than 5 minutes

  • Off camera means you prefer someone or something other than yourself to be the focus of the video

  • A visionary tends to see the big picture, envisions the outcome along with all the details in between. This often times requires you to take a step backwards so you can see and monitor progress until your vision comes to life.

Characteristics of a Visionary might be:​​

  1. 360 Perspective: You enjoy taking an idea and finding all the different ways to present information from idea to publish and everything in between.

  2. Process Driven: You enjoy having a list of action items needed to create each video, assign responsibility and deadlines and adhere to the steps to ensure a timely delivery.

  3. Creative: This is an area you excel as it involves new and fresh ideas for videos based on trends, analytics, user preferences and how to take a video to the next level to get more people to see, engage and comment on videos.

Image by Joel Muniz

What IS a 'Long Form' video?

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  • Long form video is what you see on YouTube, LinkedIn and Facebook. 'Long' videos are videos longer than 8 minutes where ad placement is supported mid-video.

  • These videos are landscape with dimensions that are wider than tall, 1920 x 1080 using YouTube dimensions.

  • Since the focus of long-form videos is on the duration, dimensions and platforms, the people can be on-camera or off-camera. The Visionary LFOC is off-camera. 

  • This video might require a lot of raw footage with different scenes, backgrounds and transitions, requiring more editing.

What does it mean to be a Visionary video creator?

Image by Samsung Memory

  • You enjoy the creation process from researching topics, researching your topic, recording, editing and publishing.

  • You value investing time to tell a story, educate or entertain your audience which means You understand that involves points of engagement throughout the video in order to increase watch time and trigger conversions.

  • The value video has in helping your brand stand out AND gives you more opportunities to engage with your target audience has been witnessed.

  • STAT:  76% of consumers purchase a product or service after watching a video

  • Off-camera is preferred so you can focus more time and effort on the message, creating engagement, serving your audience and conversions. ​

Image by Liane Metzler

​Based on your Visionary Video Creator Type, here are a few things you can do next:

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  1. Pick one of the long form video platforms to create an account, and follow me (YouTube, Facebook or LinkedIn)

  2. Find 2 or 3 influencers on that platform who are creating content that you like (in or out of your niche)

  3. Join my FREE LinkedIn Community Video Vibes. This is where I share video tips, host events and support you on your video journey. It's also an opportunity for you to connect with others who are on their video journey, too.

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Let go of the expectations that videos need to be perfect - because they don't. The best videos - the videos people relate to and like the most - are the imperfect videos.

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I'm here to guide you along the video-creation-with-consistency-journey every step of the way,

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If you have questions or need additional support and resources, please reach out to me here. 

© 2022 Copyright Vicki O'Neill and KenKay Marketing, LLC

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