Episode 88:  Marketing Lifecycle vs Sales Funnel

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Show Notes and Related Links 

The sales funnel is a 100-year old process that doesn't align with how people want to engage with people and their solutions. The Marketing Lifecycle aligns with how people want to engage and connect with others and goes beyond just marketing - it includes advocacy and retention.


Here are the 6 steps I cover in this episode and why Marketing Lifecycle is more important to the customer journey than a sales funnel

  1. Define (your ideal customer)

  2. Know - let them get to know you as people

  3. Like - give them reasons to like you

  4. Trust - create micro moments that allow them to trust you

  5. Buy - do everything right before this and they will buy from you

  6. Retain/create advocacy - the most important step to your marketing budget

I mentioned the Customer Journey document to creating content and nurturing their journey. I also mentioned the ability to leave a voice message in addition to leaving a comment below - both can be found here:

LINKS mentioned in this Episode of Connect the Dots:

NOTE: By recording a voice message, you're granting permission to use your message publicly.

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Vicki O'Neill is a fractional CMO in Ohio with over 20 years of marketing leadership experience. She founded KenKay Marketing, a marketing solutions company, in 2011. Vicki hosts Connect the Dots a marketing and sales educational podcast for entrepreneurs and businesses of all sizes. She recently launched a new podcast, The Power of 3X, with her Gen Z daughters to give people a resource to learn about our youngest generation. You will find Vicki on most social media platforms (icons in the footer) but you'll find her most active on LinkedIn. Receive weekly insights, tips, how-to's in your inbox by subscribing here.

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