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Episode 6: 

How Marketing and Sales Can Work Together to Create Videos

From this episode:

There's one thing that delivers value across the board and includes Marketing AND Sales - VIDEO! 

Video can be used, for example, to serve these goals:

  1. Create brand awareness

  2. Increase website traffic

  3. Generate higher quality leads

  4. Create engagement

  5. Drive activity that builds email subscriptions


Marketing AND Sales should be involved in the entire video creation process:

  1. Planning

  2. Messaging

  3. Talent

  4. Action

Each team will provide different perspectives and the time each spends varies depending on the video purpose and at what point along the customer journey the video serves. 

Salespeople are humanizing the prospecting experience beyond cold calling and beyond email and voice mails. Video serves as a gateway to pique interest and develop a connection beyond any other form of media, marketing or messaging platform. 

3 take aways:

  1. Create a Win/Win alignment

    • Companies that use video see 41% more web traffic from search engines than companies that don't use video​

    • Video is a more powerful and more effective use of email - 59% of executives indicate they would rather watch video than read text

  2. Opportunity for Collaboration

    • Video creates an opportunity for the Marketing and Sales​ relationship to go beyond tactical - it brings them together for better results on a wider range of digital assets

    • Marketing can help craft a story for sales so it stands out and gets attention

  3. Share in the Success

    • The collaboration gives both teams a shared marker for success at the executive level​

    • 'The whole is greater than the sum of its parts' - together this team can achieve better results when focused on the same goal. So when Marketing is talking about a video's viewer retention, Sales will understand and work together to improve the numbers. 

Final thought:

If you've had video marketing on your strategic plan for 2+ years and it's still just a thought - no actionable plan in place - check out the 10 Tips document I created (link below). This document will help you jump start this process. And you NEED to jump on this bandwagon because it's not a fad - it's a FACT: 50% of web users look for a video before visiting a store (according to Google who doesn't have an actual store haha). So if you don't have a video, you're in the half already NOT being considered. Perhaps that's the motivation you need to move forward on your video marketing and sales strategy - with your marketing and sales team, of course. 

The difference between marketing and sales lies in how each person on the team can positively influence the customer journey and buying experience. 

Just remember that a well-thought out marketing and sales plan will effectively create the experience your target audience wants and deserves AND drives the sales you want and deserve.

If you need help with your customer journey strategy or need to find a video creation expert, send me a message or click the LIVE chat button and let's get you moving in the direction you want to go.

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Show Notes:

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Video Stats: provided by Optinmonster

Reference to Ep. 3Persona Creation

10 Tips for Marketing and Sales to Create Great Videos. Together.

Have a separate Marketing and Sales team and not sure where to begin? Take this Marketing and Sales assessment

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