Episode 6:
How Marketing and Sales Can Work Together to Create Videos
From this episode:
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There's one thing that delivers value across the board and includes Marketing AND Sales - VIDEO!
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Video can be used, for example, to serve these goals:
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Create brand awareness
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Increase website traffic
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Generate higher quality leads
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Create engagement
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Drive activity that builds email subscriptions
Marketing AND Sales should be involved in the entire video creation process:
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Planning
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Messaging
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Talent
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Action
Each team will provide different perspectives and the time each spends varies depending on the video purpose and at what point along the customer journey the video serves.
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Salespeople are humanizing the prospecting experience beyond cold calling and beyond email and voice mails. Video serves as a gateway to pique interest and develop a connection beyond any other form of media, marketing or messaging platform.
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3 take aways:
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Create a Win/Win alignment
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Companies that use video see 41% more web traffic from search engines than companies that don't use video​
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Video is a more powerful and more effective use of email - 59% of executives indicate they would rather watch video than read text
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Opportunity for Collaboration
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Video creates an opportunity for the Marketing and Sales​ relationship to go beyond tactical - it brings them together for better results on a wider range of digital assets
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Marketing can help craft a story for sales so it stands out and gets attention
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Share in the Success​
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The collaboration gives both teams a shared marker for success at the executive level​
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'The whole is greater than the sum of its parts' - together this team can achieve better results when focused on the same goal. So when Marketing is talking about a video's viewer retention, Sales will understand and work together to improve the numbers.
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Final thought:
If you've had video marketing on your strategic plan for 2+ years and it's still just a thought - no actionable plan in place - check out the 10 Tips document I created (link below). This document will help you jump start this process. And you NEED to jump on this bandwagon because it's not a fad - it's a FACT: 50% of web users look for a video before visiting a store (according to Google who doesn't have an actual store haha). So if you don't have a video, you're in the half already NOT being considered. Perhaps that's the motivation you need to move forward on your video marketing and sales strategy - with your marketing and sales team, of course.
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The difference between marketing and sales lies in how each person on the team can positively influence the customer journey and buying experience.
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Just remember that a well-thought out marketing and sales plan will effectively create the experience your target audience wants and deserves AND drives the sales you want and deserve.
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If you need help with your customer journey strategy or need to find a video creation expert, send me a message or click the LIVE chat button and let's get you moving in the direction you want to go.
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Show Notes:
Video Stats: provided by Optinmonster
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Reference to Ep. 3: Persona Creation
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10 Tips for Marketing and Sales to Create Great Videos. Together.
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Have a separate Marketing and Sales team and not sure where to begin? Take this Marketing and Sales assessment.