Episode 73: Marketing vs. Sales
Show Notes and Related Links
Marketing is the upfront part of the customer journey while sales is the middle and/or tail end of the journey.
While some companies create differences in these teams, the more successful companies create synergies.
Listen to this episode and see how the differences and similarities can be worked together for the better of all involved - especially the customer.
Here is the link I mentioned for this episode:
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Vicki O'Neill is a fractional CMO in Ohio with over 20 years of marketing leadership experience. She founded KenKay Marketing, a marketing solutions company, in 2011. Vicki hosts Connect the Dots a marketing and sales educational podcast for entrepreneurs and businesses of all sizes. She recently launched a new podcast, The Power of 3X, with her Gen Z daughters to give people a resource to learn about our youngest generation. You will find Vicki on most social media platforms (icons in the footer plus TikTok) but you'll find her most active on LinkedIn.