Two initial questions for you to think about: 1) where are you posting and 2) why are you posting? ​ Social media platforms like Facebook, LinkedIn, Instagram, Twitter and TikTok are saturated with content creators who are all trying to stand out. ​ Those who post with purpose will be seen most. Those who post with purpose AND are on camera to create videos will stand out even more. Video on any and all platforms is the best way to get seen and heard by your ideal clients. When they can see your facial expressions, hear your voice inflections and are drawn in by your message, that's how the real connections are made online. By showing up on video - whether it's in short form, vertical videos on TikTok or long form, horizontal videos on YouTube - you are standing out more than others in your niche or market. With the increase in A.I. the social media feeds are growing with content that will get in front of your ideal customers. Stand out by being on video. Get started with your video strategy by downloading my Ultimate Video Planning Guide: ​ https://www.vickioneill.com/plan

You need to first know who your ideal customer is. Then determine where you enjoy spending time and creating content. If the clients you would love to work with are on Facebook but you enjoy creating content on Instagram, create Instagram Reels on Instagram then push those Reels automatically to your Facebook page. Now your reaching an expanded audience without adding time to your video and content creation schedule. ​ Be sure to add a relevant call-to-action (CTA) to your videos to get your ideal clients to engage and respond to your content. This will help you confirm that you're creating content in the right space. An alternative is to ask your existing clients where they spend the most time then create video content there.

That's where I come in. I can help you quickly identify the biggest opportunities to incorporate video into your existing content strategy so that you can expand your reach without much additional effort (I can even save you time depending on the type of content you're currently creating). If you want to add video to an existing strategy or create a separate video strategy, schedule a discovery call with me so I can help you determine what your best next step is for your unique goals and strategies. ​ https://calendly.com/vickioneill/discovery-call

It depends... There are many things to consider such as: 1. Will you be creating short, vertical videos or long, horizontal videos? 2. Are you planning to live stream or pre-record? 3. How much editing will you have for pre-recorded videos? Will you be doing the editing yourself or outsourcing? 4. Have you already started creating videos or are you ready to create your first video? There are too many variations to determine how much time to plan on creating videos. ​ If you want a bare-minimum amount of time, I'd estimate 5 minutes per video. This would be for short form vertical videos that you would create for TikTok, Instagram Reels and YouTube Shorts. This is also a one-shot recording and very little editing. This is also basic captions and descriptions, hashtags and thumbnail designs. If you want an estimate for longer videos, if you're editing yourself with an app like CapCut, you should plan on at least one hour planning, recording, editing and publishing one 5 minute video. Regardless of the type of video and platform, expect to invest the most time of your videos in the planning stage. Once you have that figured out, the rest doesn't take too long. ​ If you're ready to get started with your video journey on your own, download my FREE Video Planning Guide here: https://www.vickioneill.com/plan If you know you want help and don't know where to begin, let's discuss during a 15-minute free discovery call. Book that here: https://calendly.com/vickioneill/discovery-call

Video marketing is a planning game - not a wing-it-and-they-will-come game. ​ If you want to grow your business, you need some form of video marketing that represents you as the brand and will get attention of the ideal clients you desire to work with. ​ What you need is a video marketing and sales strategy that outlines the types of videos, plans these videos out and aligns with your existing marketing and sales efforts without adding a bunch of time to your schedule. The best next step is to book a Discovery Call which you can do here: https://calendly.com/vickioneill/discovery-call

You're asking the wrong question. The real question is "How can I get my relevant ideal clients to get to know, like and trust me fast?" I can help you with that. ​ Video is the #1 way to stand out when you are the face of your business and you want to stand out in the sea of sameness. ​ With the quickly escalating world of A.I. showing up on camera, creating engaging and purpose-driven videos is a surefire way to get your ideal clients attention. There is no faster or better way to help them get to know you, like you and trust you than video. It's the next best thing to being in person! And it's the #1 media preference of consumers - that are being requested of brands: more video! ​ Let's discuss how we can do a fast-start for you and your business by getting on a Discovery Intro Call. You can find a date and time that works best for you here: https://calendly.com/vickioneill/discovery-call

The first thing to do is map out how your existing customers found you and bought from you. That's understanding your customer's buying process. ​ This is a great place to start. When you know where they begin and how they navigate to buy from you, you will better understand your customers and what they need along the way. ​ When you understand your customers, you create more relevant marketing content that they are more likely to take action on. Here's more information in podcast format on this topic: ​ https://www.vickioneill.com/marketing-sales-journey-mapping