6-Steps to Creating

Customer Journey Content

You're ONE step closer to the relevant content you need!

Do you want to know what type of content resonates with your customers along THEIR journey to your product? 


This 6-step guide will help you get there.

I walk you through the Know Like and Trust process, questions to keep in mind along the way as you develop content.

I expand to show the retention step, share a B2B example of the process in action PLUS workbook pages so you can start immediately! 

A summary of the 6 steps:

1-PLAN: To take action, you need a plan on how you're going to connect the dots from point A to point Z. 

2-DEFINE: Before your target audience can get to know, like and trust you, they need to be able to find you. So you need to be where they are and this step helps you identify that.

3-KNOW: Understanding the pain points and emotions your target is going through will help them find you so they can get to know you. 

4-LIKE: I review questions to ask yourself to help identify types of content your audience will resonate with to start liking you including content ideas. 

5-TRUST: You've done all the right things to get your ideal customers to this point. Now, it's time to deliver what they need so they follow through with the purchase. 

6-BUY: Even the actual transaction of purchasing from you needs to be frictionless. How do you know it's frictionless? Your drop-off, exit and cart abondonment rates will show it.

Other Customer Journey Resources to help with your Marketing:

Connect the Dots Podcast - Customer Journey

Blog - Words that Trigger Emotion in Marketing

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