Episode 67: Emotional Triggers, Relevant Content
Show Notes and Related Links
Vicki reviews 3 examples of how emotions (panic, excitement, frustration) trigger different types of content using a plumber as the business example. Listen to the 15 minute episode to hear more.
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Vicki O'Neill is a fractional CMO in Ohio with over 20 years of marketing leadership experience. She founded KenKay Marketing, a marketing solutions company, in 2011. Vicki hosts Connect the Dots a marketing and sales educational podcast for entrepreneurs and businesses of all sizes. She recently launched a new podcast, The Power of 3X, with her Gen Z daughters to give people a resource to learn about our youngest generation. You will find Vicki on most social media platforms (icons in the footer plus TikTok) but you'll find her most active on LinkedIn and Twitter.
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