Episode 80:  Marketing Effectiveness 

Show Notes and Related Links 

In this episode I share 4 tips on how to identify your marketing effectiveness - PLUS how to increase marketing effectiveness as it relates to retention and revenue and reduce customer acquisition costs.

The 4 tips I review are:

  1. Define your marketing campaign and how you'll measure success 

  2. Define your marketing channels

  3. Identify your marketing channel KPIs

  4. Calculate customer retention, customer acquisition costs (CAC) and customer lifetime value (LTV) 

LINK mentioned in this Episode of Connect the Dots:

My YouTube LIVE Stream Wednesday, July 8 @ 12p EST to share more info with you on this marketing effectiveness topic. Join me via this link The Marketing Stream: Marketing Effectiveness

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Vicki O'Neill is a fractional CMO in Ohio with over 20 years of marketing leadership experience. She founded KenKay Marketing, a marketing solutions company, in 2011. Vicki hosts Connect the Dots a marketing and sales educational podcast for entrepreneurs and businesses of all sizes. She recently launched a new podcast, The Power of 3X, with her Gen Z daughters to give people a resource to learn about our youngest generation. You will find Vicki on most social media platforms (icons in the footer plus TikTok) but you'll find her most active on LinkedIn. Receive weekly insights, tips, how-to's in your inbox by subscribing here.

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