Vicki O'NeillMay 8, 20204 minThe CMO Role is ChangingAs the CMO role changes, instead of removing the people from the role, change the direction and focus on these 3 things to evolve the role.
Vicki O'NeillMar 29, 20194 minLead Scoring 101What is lead scoring and why is it so important? The official definition of lead scoring: Lead scoring is a methodology used to rank...
Vicki O'NeillFeb 4, 20192 minCustomer Journey x InfinityImage Courtesy of Think with Google I've been saying this for years....every customer journey is different. That means there is an...
Vicki O'NeillJul 18, 20183 min9 Steps for Marketing and Sales to Solve Problems. Together.Your target audience doesn't care about your business. They don't care about your marketing plan or what you tell them you do. What they...