vickioneill

As the CMO role changes, instead of removing the people from the role, change the direction and focus on these 3 things to evolve the role.

What is lead scoring and why is it so important? The official definition of lead scoring: Lead scoring is a methodology used to rank...

Image Courtesy of Think with Google I've been saying this for years....every customer journey is different. That means there is an...

Your target audience doesn't care about your business. They don't care about your marketing plan or what you tell them you do. What they...

With so much focus on the fast pace of business and technology - and how we can "stay ahead" of the competition - we often lose sight of...

Tip 10: Have fun! You can work hard and still have fun. In fact, fun is part of being successful - and keeps you focused, more relaxed...

Tip 9: Get Marketing involved on Sales calls. What better way to have Marketing understand Sales than to actually have them be on/attend...

Tip 8: Identify the need by asking "blue ocean" questions. Have you ever paid attention to the number of people who have their real...

Tip 7: Showcase your sales rep's expertise. Sales people rely on Marketing to develop and post content - blogs and social media....

Image credit: Kapost and SalesForce Tip 6: Marketing AND Sales need to be involved in the content creation process. It's great to have...

Tip 5: Results: Marketing and Sales own the end results When Steven Covey stated "Keep the end in mind" he provided various...

Tip 4: Identifying the criteria and hand-off from MQL to SQL. The above funnel should be familiar as you've probably seen multiple...

Tip 3: Mapping the Customer Experience for your ideal target customer. This is an update or follow-up to an article I wrote February...

Tip 2: Setting expectations for Marketing and Sales B2B companies' inability to align marketing and sales teams around the right...

Tip 1: Communication, communication, communication. As a marketer, could you sell? As someone in sales, could you be a marketer? If you...

With so many opportunities to align Marketing and Sales teams, I'm creating YouTube videos dedicated to this topic. I've labeled the...

The short answer is three reasons: revenue, customer retention and win rates. When marketing and sales are aligned, overall performance...

You’re sitting at your desk looking at your sales results to-date. You’re only two months into the year and you’re already behind plan...

The lifeline of any company is it's ability to sell. Everything else is a result of selling and the revenue it generates for the company....

I'm going to go out on a limb here and make a blanket statement that I believe to be true: People don't trust without earning the right...