Episode 93: 4 Online Marketing Mistakes That Hold You Back
Show Notes and Related Links
Whether you're an online business or brick and mortar business, we are likely in our 'new normal'. That is true for our marketing as well.
There's never been a more important time to have your business online - and grow your business online. In this week's episode of Connect the Dots I review 4 online marketing mistakes I see business owners and entrepreneurs make that hold them back from achieving the success they deserve.
Lack marketing follow-through
Sell instead of serve
They don't use video to help their audience like and trust them
Lack metrics and tracking marketing and business performance
Below are the marketing resources I mentioned in this episode of Connect the Dots:
YouTube video on monitoring critical business metrics.
Video specific to how to reduce Customer Acquisition Costs
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Vicki O'Neill is a fractional CMO in Ohio with over 20 years of marketing leadership experience. She founded KenKay Marketing, a marketing solutions company, in 2011. Vicki hosts Connect the Dots a marketing and sales educational podcast for entrepreneurs and businesses of all sizes. She recently launched a new podcast, The Power of 3X, with her Gen Z daughters to give people a resource to learn about our youngest generation. You will find Vicki on most social media platforms (icons in the footer) but you'll find her most active on LinkedIn. Receive weekly insights, tips, how-to's in your inbox by subscribing here.