top of page

Episode 13: 

5 Ways Marketing and Sales Work Together to Increase Brand Awareness

From this episode:

​

 

Did you know....your brand is unfolding across ALL customer touch points?  

​

That's a good reason to make it consistent, right? 

​

It's important for brand consistency across all touch points - and it's more important to have the internal alignment, i.e. employees and/or brand ambassadors, before external communication, i.e. prospects and customers. 

​

There are many ways for marketing and sales to work together and even more opportunities to increase brand awareness. Here are 5 ways I chose to focus on during this episode:

​

  1. Paid ads

  2. Infographics

  3. Demos with free/exclusive offers

  4. Email Signatures

  5. Guest blogging/podcasting
     

​

3 take aways from this episode:

  1. Paid ads are controversial - yes, you can increase brand awareness without using paid ads but it's an option to consider

  2. Marketing and Sales can be included in all these options - just at different points along the path

  3. If you are going to implement demos, map out your process ahead of time to determine what type of demo you want - and have an amazing, "I can't refuse" offer that will get more people to attend and then try your offer

    ​

Final thoughts:

It's good practice to have marketing and sales involved in all initiatives. If you think about it, is there anything one is involved in that doesn't affect the other? I'm going to guess no.

 

When there's consistency across the board, especially with branding, it makes increasing brand awareness that much easier. And if the messaging is consistent whether it's coming from Marketing, Sales or customer service then the chances are higher for creating trust, getting more people aware of your brand and ultimately engaging with you on your products and services.  

​

Branding can only take you so far. But it's a great first step in letting your target audience know who you are, why you are in the business you're in and why they should choose you.

​

As mentioned in this episode, below are a couple of follow-ups I indicated I'd include in the Show Notes: â€‹

Brush Stroke

Show Notes:

Brush Stroke

For creating amazing infographics and images:  Canva

​

Platforms to consider for increasing brand awareness:

Twitter, LinkedIn, Pinterest, YouTube, Podcast, Guide/eBook, AdWords

Are there others that work for you? Send me a message via the CHAT button and I'll mention you on your platform of choice!

​

Do you have ave a separate Marketing and Sales team? Take this Marketing and Sales assessment to find out where to begin. 

Subscribe & Review 

​

Are you subscribed to my podcast? If not, do that now by selecting your podcast of choice below!

 

The easiest way though? Subscribe to my email. That way you will be the FIRST notified when it's published - a day earlier than everyone else - AND you can listen to it straight from my website. PLUS you have all the Show Notes, links and any additional info right there on the same page. Easy peasy

​

Also, if you like what you hear, please share your rating and review! Those reviews help other people like us be better informed on how marketing and sales can align to achieve greater results.

 

And the reviews are also fun for me to read so there's that.  

​

Click here to review on iTunes, then select "Ratings and Reviews" and "Write a Review". Let me know what your favorite part of this episode or the podcast is! THANK YOU!!! 

Brush Stroke
subscribe-iTunes.png
stitcher logo.jpg
Google Play Music.png
Spotify Small.png
bottom of page