Episode 96: Pros and Cons of Paid Advertising
Show Notes and Related Links
We often only consider the free marketing options like social media, blogging, podcasting and live streaming.
And we may not give the paid options the attention it deserves - because it takes money out of the budget.
The problem with that is you may be missing out on some profitable opportunities. But how do you know? Try it.
If you're trying to achieve brand awareness, introduce a new product, share a one-time offer or year-end special, if the money is in your budget you might be surprised at the results you achieve from paid advertising.
Either way, I encourage you to listen to this episode so you have the information needed to make the best decision for you, your business and business goals.
I review 3 pros and 3 cons of paid advertising that you won't want to miss. Listen and leave a comment with what resonated with you most.
Below are the marketing resources I mentioned in this episode of Connect the Dots:
If you want to listen to the episode on the Pros and Cons of Free Advertising, click here.
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Vicki O'Neill is a fractional CMO in Ohio with over 20 years of marketing leadership experience. She founded KenKay Marketing, a marketing solutions company, in 2011. Vicki hosts Connect the Dots a marketing and sales educational podcast for entrepreneurs and businesses of all sizes. She recently launched a new podcast, The Power of 3X, with her Gen Z daughters to give people a resource to learn about our youngest generation. You will find Vicki on most social media platforms (icons in the footer) but you'll find her most active on LinkedIn. Receive weekly insights, tips, how-to's in your inbox by subscribing here.