Episode 92:  Podcasting Stats and Checklist for Starting a Podcast

Show Notes and Related Links 

The podcast statistics infographic mentioned in this episode is here on this page.

As with any marketing strategy, it's important to know and understand with podcasts as well whether 1) it makes sense for your business and 2) your target audience will listen to it. 

If you decide to incorporate a podcast into your marketing strategy, know who will be responsible for creating it, the format listeners can expect, the frequency you will publish and what the take aways or call-to-action will be. 

Make sure you conduct research in your industry to see what already exists and what type of content is being shared. The last thing you want to be is a 'me too' podcast. Researching your competition and industry will help you determine your content strategy as well. 

I review what you should consider before pressing 'record' plus steps you can take to set your podcast up for success. 

You can access the document below which includes the details and checklist for starting a podcast.

Steps for starting a podcast:

  1. Know your WHY

  2. Research the competition and industry

  3. Pick a podcast title that's searchable

  4. Create a podcast cover that's memorable with a quick glance

  5. Choose a hosting platform

  6. Decide on your audio recording equipment

  7. Choose a format

  8. Create an Apple ID / Podcast account 

Once podcast is a 'GO':

  1. Publish at least 3 episodes before promoting

  2. Create a plan for generating subscribers and reviews

  3. How and where you'll promote your podcast

  4. Consider your first episode as an intro

  5. Intro and outro

  6. Show notes

  7. If you're having guests

  8. Publishing schedule

  9. Promotions/advertising

Below are the marketing resources I mentioned in this episode of Connect the Dots:

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Vicki O'Neill is a fractional CMO in Ohio with over 20 years of marketing leadership experience. She founded KenKay Marketing, a marketing solutions company, in 2011. Vicki hosts Connect the Dots a marketing and sales educational podcast for entrepreneurs and businesses of all sizes. She recently launched a new podcast, The Power of 3X, with her Gen Z daughters to give people a resource to learn about our youngest generation. You will find Vicki on most social media platforms (icons in the footer) but you'll find her most active on LinkedIn. Receive weekly insights, tips, how-to's in your inbox by subscribing here.

 
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