Has your business experienced changes since the pandemic began?
Of course it has. I've talked to business owners who have experienced growth and others who have struggled.
Regardless of where you are on that spectrum, the marketing landscape for all business types and sizes has changed over the last year.
Starting this week and over the next 6 weeks, I'm reviewing marketing truths before and after the pandemic as mentioned in this Harvard Business Review (HBR) article, how each fits into the steps in your customer's journey and why it's important for you to know about these changes.
Here's the agenda:
Week 1: Introduction to the Marketing Truths video series and article #7 and #9
Week 2: Customer Journey step #1 DEFINE and HBR article #1
Week 3: Customer Journey step #2 KNOW and HBR article #2*
Week 4: Customer Journey step #3 LIKE and HBR article #5
Week 5: Customer Journey step #4 TRUST and HBR article #3
Week 6: Customer Journey step #5 BUY and HBR article #4 and #6
Week 7: Customer Journey step #6 RETAIN and HBR article #8 and #10
If you haven't realized this already about your business and how you acquire new customers, they are paying much closer attention to the experience you provide vs the solution you provide.
The solution will get their attention but the experience is why they will ultimate buy from you (and stay!).
Which week are you most looking forward to? Let me know in the comments below!
Have questions? Send them to me via your preferred option. All my contact information is here.
* Psst This is my absolute favorite from this article: #2.
Vicki O'Neill is a Marketing Strategist and Coach in Ohio who helps small business leaders create a revenue-focused marketing strategy that aligns with business goals. She helps connect the dots between target customer pain points and solutions. Vicki founded KenKay Marketing in 2011, started her marketing and sales podcast Connect the Dots in 2018 and launched a 2nd podcast The Power of 3Xin 2019 with her Gen Z daughters. Connect with Vicki on social media wherever you spend time. Join her community and receive marketing tips that you can take action on immediately!