If you're a B2B professional with your own business or working for someone else, being active on LinkedIn is a must.
As the largest business social media platform it's where you'll find professionals from a plethora of industries around the world sharing content, engaging with others and building their community.
Knowing who you're ideal customers are and where they spend time helps you connect with them and help them navigate the know, like and trust process with you.
It also helps you more effectively market your business as time, money and resources are focused on where there's the highest probability to generate new business.
There are many key factors to being consistently relevant on LinkedIn. I review 9 ways in this video that will give you direction and details on what you need for a solid foundation.
Apart from a traditional text post, LinkedIn has features such as creating videos, live streaming, stories and polls for content creators to never get bored in finding ways to attract and engage with ideal customers.
If you're using LinkedIn, what has been your most successful use of this B2B social media platform? Let me know below!
Connect with me on LinkedIn.
Vicki O'Neill is a Marketing Strategist and Coach in Ohio who helps small business leaders create a revenue-focused marketing strategy that aligns with business goals. She helps connect the dots between target customer pain points and solutions. Vicki founded KenKay Marketing in 2011, started her marketing and sales podcast Connect the Dots in 2018 and launched a 2nd podcast The Power of 3X in 2019 with her Gen Z daughters. Connect with Vicki on social media wherever you spend time. Join her community and receive marketing tips that you can take action on immediately!