When you have an awesome network, it's fun to share them with others.
And I have an AWESOME LinkedIn network.
I asked the following business-related question on LinkedIn on December 10, 2020:
What's one piece of advice you'd give a small business owner who struggled in 2020, is ready to put this crazy year behind them and make 2021 a banner year?
As you can see from the screen shot, at the time the post received 1,210 views, 36 comments and 13 reactions.
I received such helpful advice from my network that I wanted to share them with others, in particular anyone (small business owner, entrepreneur or business leader) who struggled in 2020 and wants to move forward - but may just not know how to do that.
Since my perspective is limited to, well me, if I was going to capture someone's attention with advice, I wanted to give them more than what they were looking for.
My solution? Include each person who responded in my weekly YouTube video and include links in the description so it's an easy click to connect with them.
This is an example of cross-platform marketing:
Post on LinkedIn
Create a video for YouTube
Connect users to LinkedIn
In creating this video and follow-up for viewers, I'm not only providing everyone's advice in one place, i.e. my YouTube weekly video, but I'm also creating an opportunity to for my connections to gain new followers on LinkedIn.
Have you ever created something like this? If so, what was it and what was the outcome? I'd love to hear from you! Let me know in the comments below 👇
P.S. This video had more 'features' in it originally but after hours of troubleshooting the export function, I had to partially start over. I was already 3 hours past my normal publish time so I'm thankful I was able to keep the first 1/3 of the video as I quickly re-edited it then published 4.5 hours AFTER my scheduled time.
Lesson learned: get 2-3 weeks ahead on video creation and editing to avoid situations like that. It's now a 2021 goal 💪
Vicki O'Neill is a fractional CMO in Ohio who helps small business owners create a marketing strategy that aligns with business goals and increases sales. She helps connect the dots between target customer pain points and solutions. Vicki founded KenKay Marketing in 2011, started her marketing and sales podcast Connect the Dots in 2018 and launched a 2nd podcast The Power of 3X in 2019 with her Gen Z daughters. Connect with Vicki on social media wherever you spend time. Join her community and receive marketing tips that you can take action on immediately!