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Vanity Metrics 

Vanity metrics are important to your business and marketing strategy. The key is to what is driving results toward your goals and how to analyze the data to the next level. 

What's the next level?


That's what Vicki O'Neill reviews in this week's podcast episode and video.  




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Wait, vanity metrics are important for my marketing content strategies?

Yes, yes it is.

I know, you're like me and you've heard 'Don't pay attention to vanity metrics. They don't mean ANYTHING!'

Well, my friend, that's where 'they' get it wrong. 

It IS important to know and understand your vanity metrics. 

Do you know why? It helps you determine what's working and what's not working.

The key to vanity metrics is to NOT put all your eggs in one basket, per se. Let them be a stamp in time that you let guide your next steps through Actionable Metrics.

What ARE actionable metrics? Watch the video or listen to the podcast episode. Then let me know what you think.  

Connect the Dots podcast is available on your favorite listening platform or watch on YouTube!

Businesswoman with Mask
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