Episode 70: Marketing and the Customer Journey
Show Notes and Related Links
In this episode of Connect the Dots, Vicki discusses how the customer experience is changing PLUS the need for Marketing to take the lead on collaborating with all internal teams to create the customer journey.
Link to McKinsey stats.
Download my 6 Steps to Creating Content for the Customer Journey Guide here.
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Other podcast episodes:
Ep 4 How to develop the customer journey together
Ep 20 5 Customer Focus Post Ideas for Marketing and Sales
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Vicki O'Neill is a fractional CMO in Ohio with over 20 years of marketing leadership experience. She founded KenKay Marketing, a marketing solutions company, in 2011. Vicki hosts Connect the Dots a marketing and sales educational podcast for entrepreneurs and businesses of all sizes. She recently launched a new podcast, The Power of 3X, with her Gen Z daughters to give people a resource to learn about our youngest generation. You will find Vicki on most social media platforms (icons in the footer plus TikTok) but you'll find her most active on LinkedIn and Twitter.
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