Episode 82:  Demand Generation vs. Lead Generation

Show Notes and Related Links 

In this episode I share 5 components to a killer demand generation strategy. The links mentioned in this episode are below the list:

The 5 components to a killer demand generation strategy are:

  1. A well-defined target audience 

  2. Uncover pain points and develop your marketing messaging 

  3. Create valuable content

  4. Be customer-centric

  5. Create frictionless engagement

LINK mentioned in this Episode of Connect the Dots:

Download my FREE 6 Steps to Creating Content for the Customer Journey Guide here.  [DOWNLOAD]

Episode 3: Creating Buyer Personas [PODCAST]

Episode 4: How to Develop the Customer Journey [PODCAST]

Episode 16: How to Uncover Customer Pain Points [PODCAST]

Episode 20: 5 Customer Focused Content Ideas for Marketing and Sales [PODCAST]

Words that Trigger Emotion in Marketing Content [BLOG]

My YouTube LIVE Stream Wednesday, July 22 @ 12p EST to Demystify a Marketing Myth (Week #1) join me via this link The Marketing Stream: Marketing Effectiveness

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Vicki O'Neill is a fractional CMO in Ohio with over 20 years of marketing leadership experience. She founded KenKay Marketing, a marketing solutions company, in 2011. Vicki hosts Connect the Dots a marketing and sales educational podcast for entrepreneurs and businesses of all sizes. She recently launched a new podcast, The Power of 3X, with her Gen Z daughters to give people a resource to learn about our youngest generation. You will find Vicki on most social media platforms (icons in the footer plus TikTok) but you'll find her most active on LinkedIn. Receive weekly insights, tips, how-to's in your inbox by subscribing here.

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© 2011 - 2020 by Vicki O'Neill. Cincinnati OH

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