Episode 87:  Perception of Marketing Effectiveness

Show Notes and Related Links 

When you think of marketing effectiveness, which comes to mind as to whether your marketing efforts are successful or not: 

  1. Leads

  2. Engagement

  3. Sales / Revenue

  4. Retention

  5. Other

I discuss the results of a LinkedIn poll I posted and why there's a gap in understanding the effectiveness and success of marketing throughout the entire customer journey.

LINKS mentioned in this Episode of Connect the Dots:

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Vicki O'Neill is a fractional CMO in Ohio with over 20 years of marketing leadership experience. She founded KenKay Marketing, a marketing solutions company, in 2011. Vicki hosts Connect the Dots a marketing and sales educational podcast for entrepreneurs and businesses of all sizes. She recently launched a new podcast, The Power of 3X, with her Gen Z daughters to give people a resource to learn about our youngest generation. You will find Vicki on most social media platforms (icons in the footer) but you'll find her most active on LinkedIn. Receive weekly insights, tips, how-to's in your inbox by subscribing here.

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