Sales Suffer from Lack of Content
Wait what? Nearly two-thirds of sales people can't find what they need. Anyone else find that stat alarming? This stat was a result of...
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Vicki O'Neill
- Nov 9, 2018
- 1 min
EOY Sales Tip
End of Year (EOY) Sales Tip: Verify if your prospect's priorities align with yours. If you have prospects that you WANT to close before...
Vicki O'Neill
- Oct 15, 2018
- 2 min
Out with the Old: Rebrand Sales
Old perceptions are creating obstacles to better solutions - and alignment. The line between Marketing and Sales is blurring more every...
Vicki O'Neill
- May 18, 2018
- 1 min
Back to Basics
With so much focus on the fast pace of business and technology - and how we can "stay ahead" of the competition - we often lose sight of...
Vicki O'Neill
- Apr 19, 2018
- 3 min
Marketing-Sales Calls
Tip 9: Get Marketing involved on Sales calls. What better way to have Marketing understand Sales than to actually have them be on/attend...
Vicki O'Neill
- Apr 18, 2018
- 3 min
"Blue Ocean" Leads
Tip 8: Identify the need by asking "blue ocean" questions. Have you ever paid attention to the number of people who have their real...
Vicki O'Neill
- Apr 17, 2018
- 2 min
Showcase The Sales Rep
Tip 7: Showcase your sales rep's expertise. Sales people rely on Marketing to develop and post content - blogs and social media....
Vicki O'Neill
- Apr 16, 2018
- 3 min
Content Creation Process
Image credit: Kapost and SalesForce Tip 6: Marketing AND Sales need to be involved in the content creation process. It's great to have...
Vicki O'Neill
- Apr 13, 2018
- 4 min
Who Owns the End Result?
Tip 5: Results: Marketing and Sales own the end results When Steven Covey stated "Keep the end in mind" he provided various...
Vicki O'Neill
- Apr 12, 2018
- 2 min
From MQL to SQL
Tip 4: Identifying the criteria and hand-off from MQL to SQL. The above funnel should be familiar as you've probably seen multiple...
Vicki O'Neill
- Apr 10, 2018
- 3 min
Setting Expectations
Tip 2: Setting expectations for Marketing and Sales B2B companies' inability to align marketing and sales teams around the right...
Vicki O'Neill
- Apr 9, 2018
- 2 min
Communication, Communication, Communication
Tip 1: Communication, communication, communication. As a marketer, could you sell? As someone in sales, could you be a marketer? If you...
Vicki O'Neill
- Apr 6, 2018
- 2 min
Introducing...
With so many opportunities to align Marketing and Sales teams, I'm creating YouTube videos dedicated to this topic. I've labeled the...
Vicki O'Neill
- Apr 2, 2018
- 2 min
Marketing & Sales Alignment: Why It's Important
The short answer is three reasons: revenue, customer retention and win rates. When marketing and sales are aligned, overall performance...
Vicki O'Neill
- Jan 11, 2018
- 4 min
8 Things Sales People Need to Know About Marketing
I'm going to go out on a limb here and make a blanket statement that I believe to be true: People don't trust without earning the right...
Vicki O'Neill
- May 31, 2017
- 2 min
Marketing 1 : Sales 1
A couple of weeks ago, HubSpot released their 2017 State of Inbound report. This report in particular is extremely valuable as it focuses...
Vicki O'Neill
- Apr 27, 2017
- 3 min
Which came first: Marketing or Sales?
Marketing and sales are essential components for all business that are interested in generating revenue. Both have a lot in common -...
Vicki O'Neill
- Aug 4, 2015
- 1 min
6 Email Templates for Sales Prospecting
Sometimes it's just easier to not reinvent the wheel. We've been using these sales prospecting and follow-up email templates for our...
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