Solutions Marketing
What's the difference between: Option A: "Buy this device with a 5.8" screen, 12MP rear and 8MP front camera, Snapdragon 845 processor,...
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Vicki O'Neill
May 18, 20181 min read
Back to Basics
With so much focus on the fast pace of business and technology - and how we can "stay ahead" of the competition - we often lose sight of...
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Vicki O'Neill
Apr 20, 20182 min read
Have Fun!
Tip 10: Have fun! You can work hard and still have fun. In fact, fun is part of being successful - and keeps you focused, more relaxed...
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Vicki O'Neill
Apr 19, 20183 min read
Marketing-Sales Calls
Tip 9: Get Marketing involved on Sales calls. What better way to have Marketing understand Sales than to actually have them be on/attend...
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Vicki O'Neill
Apr 18, 20183 min read
"Blue Ocean" Leads
Tip 8: Identify the need by asking "blue ocean" questions. Have you ever paid attention to the number of people who have their real...
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Vicki O'Neill
Apr 17, 20182 min read
Showcase The Sales Rep
Tip 7: Showcase your sales rep's expertise. Sales people rely on Marketing to develop and post content - blogs and social media....
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Vicki O'Neill
Apr 16, 20183 min read
Content Creation Process
Image credit: Kapost and SalesForce Tip 6: Marketing AND Sales need to be involved in the content creation process. It's great to have...
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Vicki O'Neill
Apr 13, 20184 min read
Who Owns the End Result?
Tip 5: Results: Marketing and Sales own the end results When Steven Covey stated "Keep the end in mind" he provided various...
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Vicki O'Neill
Apr 12, 20182 min read
From MQL to SQL
Tip 4: Identifying the criteria and hand-off from MQL to SQL. The above funnel should be familiar as you've probably seen multiple...
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Vicki O'Neill
Apr 11, 20184 min read
Customer Experience
Tip 3: Mapping the Customer Experience for your ideal target customer. This is an update or follow-up to an article I wrote February...
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Vicki O'Neill
Apr 10, 20183 min read
Setting Expectations
Tip 2: Setting expectations for Marketing and Sales B2B companies' inability to align marketing and sales teams around the right...
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Vicki O'Neill
Apr 9, 20182 min read
Communication, Communication, Communication
Tip 1: Communication, communication, communication. As a marketer, could you sell? As someone in sales, could you be a marketer? If you...
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Vicki O'Neill
Apr 6, 20182 min read
Introducing...
With so many opportunities to align Marketing and Sales teams, I'm creating YouTube videos dedicated to this topic. I've labeled the...
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Vicki O'Neill
Apr 2, 20182 min read
Marketing & Sales Alignment: Why It's Important
The short answer is three reasons: revenue, customer retention and win rates. When marketing and sales are aligned, overall performance...
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Vicki O'Neill
Mar 1, 20183 min read
3 Content Marketing Strategies You Can Implement Now to Increase Sales
You’re sitting at your desk looking at your sales results to-date. You’re only two months into the year and you’re already behind plan...
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Vicki O'Neill
Feb 9, 20185 min read
8 Things Marketing Needs to Know About Sales
The lifeline of any company is it's ability to sell. Everything else is a result of selling and the revenue it generates for the company....
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Vicki O'Neill
Jan 11, 20184 min read
8 Things Sales People Need to Know About Marketing
I'm going to go out on a limb here and make a blanket statement that I believe to be true: People don't trust without earning the right...
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Vicki O'Neill
May 31, 20172 min read
Marketing 1 : Sales 1
A couple of weeks ago, HubSpot released their 2017 State of Inbound report. This report in particular is extremely valuable as it focuses...
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Vicki O'Neill
Apr 27, 20173 min read
Which came first: Marketing or Sales?
Marketing and sales are essential components for all business that are interested in generating revenue. Both have a lot in common -...
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Vicki O'Neill
Mar 1, 20173 min read
Why Do I Need Multi-Channel Marketing?
But first...what IS Multi-Channel Marketing (McM)? Multi-channel marketing refers to the practice of engaging with your target audience...
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