Episode 86:  Marketing Content That Increases Conversions

Show Notes and Related Links 

The 5 ​characteristics of great content that generates higher visibility and conversion are:

  1. Fills a knowledge gap

  2. Helps you do your job better

  3. Makes you think differently

  4. Be timely and relevant

  5. Combines unrelated things

LINKS mentioned in this Episode of Connect the Dots:

  • 6 Steps to Creating Content for the Customer Journey [ARTICLE/DOWNLOAD]

  • How Marketing Could Have Helped Tommy Boy [ARTICLE]
     

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Vicki O'Neill is a fractional CMO in Ohio with over 20 years of marketing leadership experience. She founded KenKay Marketing, a marketing solutions company, in 2011. Vicki hosts Connect the Dots a marketing and sales educational podcast for entrepreneurs and businesses of all sizes. She recently launched a new podcast, The Power of 3X, with her Gen Z daughters to give people a resource to learn about our youngest generation. You will find Vicki on most social media platforms (icons in the footer) but you'll find her most active on LinkedIn. Receive weekly insights, tips, how-to's in your inbox by subscribing here.

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