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Create a Laser-Focused Marketing Strategy

You're only 7 steps away from having a laser-focused marketing strategy that creates a solid foundation in your business with clear direction for turning random into results.

This video walks through 7 steps you need to take for any marketing strategy to be effective. Without these steps, you are likely running on what I like to call the 'willy nilly' marketing approach.

A 'willy nilly' marketing strategy isn't a strategy at all - it's randomly posting content without having a purpose or goal. It's marketing to everyone which we all know means you're really marketing to no one.

If that sounds like you (and no one will!), watch this video so you can take the steps needed to start generating leads - high quality leads - that attract prospects that would be ideal for your solution.

The content and messaging will help them navigate their path at their pace toward buying from you. The key is to have a plan and to work that plan so you can create more customers and generate more revenue in your business.

Do you know what happens when you generate more revenue in your business? You're happier. Your employees are happier. Your business is no longer just surviving but it's thriving. And you have customers that are happy with you, the solution you provided and with that kind of experience, they are more likely to keep buying from you.

To learn more about how you can implement these steps in your business - and take the guesswork OUT OF your marketing - this course is for you: Create Marketing Clarity.

Get started with the first step in the course, Creating Goals, using this template (used in the course!).

What questions do you have for me? Drop them below 👇

Vicki O'Neill is a Marketing Strategist and Coach in Ohio who helps small business leaders create a revenue-focused marketing strategy that aligns with business goals. She helps connect the dots between target customer pain points and solutions. Vicki founded KenKay Marketing in 2011, started her marketing and sales podcast Connect the Dots in 2018 and launched a 2nd podcast The Power of 3Xin 2019 with her Gen Z daughters. Connect with Vicki on social media wherever you spend time. Join her community and receive marketing tips that you can take action on immediately!


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