The ultimate content marketing strategy is a way for your to organize your marketing with intention and purpose that aligns with your business goals.
Creating a content marketing strategy will drive more relevant traffic, engagement and ultimately sales into your business.
If that sounds like something you've been looking for, download the worksheet I created for you and watch the video.
The worksheet is a template I created to facilitate the content strategy process. The focus on creating macro content - longer form content - that you can share across multiple social channels without creating a lot of extra work.
Macro content is also great for re-purposing for the long term. Even if you include data or time-stamped results, it's easy (and better for SEO!) to update an existing document and continue driving traffic to it.
This video and worksheet are for you if you fit into one of these 4 categories:
You create content but get low quality leads
You create content on 1 channel and want to expand your reach on new channels
You need to create more consistent content but don't know where to begin
You create content but only when you think about it and when you have time
After you watch the video, here are the 3 take aways:
An understanding of the value of having a content marketing strategy in place and impact on increasing sales
Why it's important to create marketing content for the customer journey
A worksheet that gives you the foundation for creating great macro and micro content so you can re-purpose it over and over again
To download the worksheet, fill out the form then check your inbox!
Other resources you may be interested in: