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Episode 85:  Marketing and The Problem You Solve

[DOWNLOAD] Worksheet I walked through in this video and includes:

  1. Problem you think you solve

  2. Problem you actually solve

  3. Emotion of the end user

  4. Emotional triggers

  5. Marketing message

  6. Questions to discover the problem

Show Notes and Related Links 

Here are the questions I mentioned in the episode that you need to provide the answers in order to best position your company as the solution to the problem your ideal customers are having:

  1. What problem are you solving? 

  2. Why is this a problem?

  3. Who are the people with this problem?

  4. Where are these individuals?

  5. Which problem needs to be paired with each solution (if applicable)?

  6. How are you going to solve it? How much will you charge to solve it?

LINKS mentioned in this Episode of Connect the Dots:

  • Worksheet walk through from this video [DOWNLOAD]

  • Marketing Effectiveness - What is it and Why is it important?  [ARTICLE}

  • How Effective is your marketing? Take the Quiz and find out [QUIZ]

  • Emotion Triggers, Relevant Content {PODCAST]

  • Words That Trigger Emotion in Marketing [ARTICLE]

JOIN my LIVE Stream, The Marketing Stream, every Wednesday @ 12p EST

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Vicki O'Neill_Headshot_original.jpg

Vicki O'Neill is a fractional CMO in Ohio with over 20 years of marketing leadership experience. She founded KenKay Marketing, a marketing solutions company, in 2011. Vicki hosts Connect the Dots a marketing and sales educational podcast for entrepreneurs and businesses of all sizes. She recently launched a new podcast, The Power of 3X, with her Gen Z daughters to give people a resource to learn about our youngest generation. You will find Vicki on most social media platforms (icons in the footer plus TikTok) but you'll find her most active on LinkedIn. Receive weekly insights, tips, how-to's in your inbox by subscribing here.

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