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This is Episode #148 of this SPECIAL SERIES of Connect the Dots.

I collaborate with Theresa Francomacaro Business Storyteller and Executive Coach to discuss how storytelling plays a part in video and marketing. In part 3 of 5 Theresa reviews the 5 neurological responses in any story.

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Connect the Dots Podcast hosted by Vicki O'Neill

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Episode #148 - Part 3 in a 5-Part Series with Theresa Francomacaro

Vicki O'Neill collaborates with Theresa Francomacaro in this special 5-part series of Connect the Dots. Theresa is a Seattle, Washington-based Business Storyteller and Executive Coach. In Part 3, Theresa reviews the 5 neurological responses and how her FLLEA method works to correspond to any emotional trigger an ideal client may be experiencing on their buyer's journey whether it's fear, love, longing, empathy or action.  

Audio Link

If you prefer watching the interview, you can view the video here:

Show Notes

In Part 3 of this 5-part series, Theresa dives into the 5 neurological responses to any good story.

People needs stories to connect with other people and to build relationships.

Theresa reviews how stories have "messy middles" which is what really connects us. It's the experience and how it all comes back to a circle. She demonstrates this with her 'messy middle' ball.

Story prompts that remind us we need to bring the story nuggets to the surface.

Having people who are in your corner – and the messy middle – is why it's so important to have people in your tribe, those who have your back and will be genuinely honest, but kind, with you and your work. 

The people who you know, like and trust are those you are drawn to - and vice versa. 

Be the magnet. Stories are what make us unique.

Things to think about how you're unique:

  • What do people say I do better than anyone else/

  • If I had a theme song, what would it be?

  • What’s my methodology?

How to Contact and Work With Theresa:


LinkedIn Profile

LinkedIn Business Page 

First Podcast Appearance Ep #91

Part 1 in this series "Rapport Opens the Door"

Part 2 in this series "The Wide Mouth Frog"

2-Minute Stories and the Chunk Outline

Story Starts and Business B.S. 

Download to access 50 key questions to help clarify and craft your story plus 50 catchy and memorable Business 'Bumper Stickers'

Complimentary 20-minute coaching session 

Schedule your 1:1 and be sure to mention you saw this opportunity on Connect the Dots!

All Episodes

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All episodes including the HIGHLIGHT episodes can be accessed by clicking the image to the left or below which was used for episodes 1-100. 

After episode 100 I needed to take time away from creating content for the podcast. When I resumed, I played 'catch up' in Q4 2021 by repurposing popular YouTube videos as podcast episodes. 

In January 2022, I simplified and structured my content creation so that my weekly video was my starting point for video, podcast and blog. It's SO much easier now with this process in place. This is part of what I coach established, savvy entrepreneurs and business owners on which saves them time, eases anxiety associated with 'what should I post today?' and actually creates MORE time in their schedules to focus on the things they love. You want to do the same in your business? 

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