Episode 66: Creating a SWOT Analysis
Show Notes and Related Links
Vicki reviews why a SWOT analysis is important to the marketing strategy and business overall. She also breaks down the SWOT components including questions and points to consider as the SWOT is developed.
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Vicki O'Neill is a fractional CMO in Ohio with over 20 years of marketing leadership experience. She's the founder of KenKay Marketing, a marketing solutions company founded in 2011. Vicki hosts Connect the Dots a marketing and sales educational podcast for entrepreneurs and businesses of all sizes. She recently launched a new podcast with her Gen Z daughters, The Power of 3X, to give people a resource to learn about our youngest generation. You will find Vicki on most social media platforms (icons in the footer plus TikTok) but you'll find her most active on LinkedIn and Twitter.
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