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When it comes to video and the customer journey it starts with step 1 and knowing who your ideal customer is.
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It's followed by step 2, 3 and 4 with the know, like and trust steps before someone will buy in step 5. Creating video to retain customers is also critical as the final step 6.
Where video gets really interesting is when the sales funnel and customer journey aren't linear. That's when the fun begins!
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In this week's YouTube video and Connect the Dots podcast episode, Vicki O'Neill walks through each stage of the sales funnel, aka Customer Journey and gives examples of different types of videos you can consider creating for each phase.
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