Episode 72: The term 'Marketing' is generic
Show Notes and Related Links
How most people perceive marketing is that it's disposable, easily dismissed and...maybe they're right.
Unless you are one of the marketer's who puts the customer first, leads the company teams in involving them with their part in the customer journey and helps create a great customer experience with your brand.
If the latter is you, you're in the minority.
It's time to see Marketing for what it is: an all-inclusive part of the business team that needs to be responsible for the customer journey.
I share various definitions from reliable sources and land on the one that makes the most sense for TODAY and what marketing really is.
What's your definition of marketing?
Here are the links I mentioned including in the Show Notes:
AMA - American Marketing Association
Podcast Episode 4: Creating the Customer Journey
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Vicki O'Neill is a fractional CMO in Ohio with over 20 years of marketing leadership experience. She founded KenKay Marketing, a marketing solutions company, in 2011. Vicki hosts Connect the Dots a marketing and sales educational podcast for entrepreneurs and businesses of all sizes. She recently launched a new podcast, The Power of 3X, with her Gen Z daughters to give people a resource to learn about our youngest generation. You will find Vicki on most social media platforms (icons in the footer plus TikTok) but you'll find her most active on LinkedIn.
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