Episode 89: 7 Common Marketing Mistakes Killing Business
Show Notes and Related Links
The marketing mistakes businesses make are different from country to country, geography to geography, industry to industry and business to business. These are THE most common marketing mistakes I've encountered consistently in talking with small business owners and business leaders that are killing their business results.
Are you experiencing any of these? Listen to get the details on the following:
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Too much selling/selling too hard
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Poor content quality and consistency
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Ignoring video
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Not building an email list
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Ignoring marketing results and metrics
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Forgetting to monitor the competition
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Forgetting to monitor your SWOT
Below are the marketing resources I mentioned throughout this episode of Connect the Dots:
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Marketing Content That Increases Conversions [PODCAST Ep 86]
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Marketing and The Problem You Solve [PODCAST Ep 85]
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Marketing Metrics for Business [BLOG / VIDEO]
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Creating Your Ideal Customer / Persona [PODCAST Ep 3]
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Video Research Statistic, OptinMonster 2019
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Content DNA, book by John Espirian
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Vicki O'Neill is a fractional CMO in Ohio with over 20 years of marketing leadership experience. She founded KenKay Marketing, a marketing solutions company, in 2011. Vicki hosts Connect the Dots a marketing and sales educational podcast for entrepreneurs and businesses of all sizes. She recently launched a new podcast, The Power of 3X, with her Gen Z daughters to give people a resource to learn about our youngest generation. You will find Vicki on most social media platforms (icons in the footer) but you'll find her most active on LinkedIn. Receive weekly insights, tips, how-to's in your inbox by subscribing here.