The power of video is undeniable.
Video content has been shown to have a whopping 2x higher engagement rate than other social media posts because people love videos so much! It's also one of the most popular methods for consumers researching products online then buying those products later as a result of watching the video.
Did you know…the human brain processes visual information 60,000 times faster than text?
Imagine how important video is in a world where our attention span is shorter than a goldfish.
Now imagine how much higher your content might convert if you incorporate video into your marketing efforts.
When was the last time you watched a YouTube video over reading a blog post (this one excluded, obviously). Or watched a video on Facebook versus reading a long text post. Or you chose clicking on Instagram Reels over your Twitter feed.
Is there better content shared in videos? Not really. You can get the exact same message across in a text post that you can in a video.
So why do you and most others choose video over other non-video options? Correct me if I’m wrong but it’s most likely because of the visual appeal, entertainment value and engagement opportunities. Not to mention you can obtain more of the non-verbal messaging through a person’s body language, voice inflection and even the background images when you’re watching a video. If you can gain more in less time, wouldn’t you do the same?
Of course you would! Most of us claim we don’t have enough time for the reason we aren’t doing something. Video communicates more in less time then what’s holding you back from creating videos for your business?
If you’re thinking “I don’t want to be on camera because my peers will judge me.” or “I have no idea where to begin creating videos.” or “Don’t you need a bunch of fancy equipment and a camera crew to create video content?” then know this: you are not alone.
These are 3 of the top reasons why most small business owners don’t have a video content plan in place.
The good news is - you’re not alone!
And you’re in the right place at the right time.
I'm co-hosting The Power of Video - part one of a content that converts series EMI Network is launching on Tuesday, September 13th, 2021.
I’ll share nuggets of information on the importance of video so you'll want to register and join us!
A highlight reel of what we will cover:
· Content planning and multi-functional content
· The importance of video in marketing content to increase conversions
· How video helps establish trust in a brand
· Why starting a video content plan right now will be the best decision you’ll make this year
· The impact of video on your ability to increase revenue, keep customers longer and create better experiences with your prospects and customers.
Register and join us LIVE on Tuesday, September 13th @ 9a EST via Zoom by clicking this link.
Comment below with your questions and we’ll incorporate these into the FREE power-hour discussion where you will walk away with actionable steps to start creating videos on your own and put that video content plan into motion.
If you’ve been thinking about, talking about or committed to creating videos in the past 12 months but haven’t taken that first step yet – this is exactly what you need to mark that off your 2021 business goals list or action items.
You’ve been putting this competitive edge activity on hold for too long. What are you waiting for?
Get the details here and join us. You’ll be glad you did.
Vicki O'Neill, creator of the 30-Day Video Bootcamp, is a Marketing Strategist and Coach who helps small business leaders create a revenue-focused marketing strategy that aligns with business goals. She helps connect the dots between target customer pain points and solutions. Vicki founded KenKay Marketing in 2011, started her marketing and sales podcast Connect the Dots in 2018 and launched a 2nd podcast The Power of 3Xin 2019 with her Gen Z daughters. Connect with Vicki on social media. Join her community and receive actionable marketing tips.