vickioneill

Image Courtesy of Think with Google I've been saying this for years....every customer journey is different. That means there is an...

Wait what? Nearly two-thirds of sales people can't find what they need. Anyone else find that stat alarming? This stat was a result of...

What's the difference between: Option A: "Buy this device with a 5.8" screen, 12MP rear and 8MP front camera, Snapdragon 845 processor,...

With so much focus on the fast pace of business and technology - and how we can "stay ahead" of the competition - we often lose sight of...

Tip 9: Get Marketing involved on Sales calls. What better way to have Marketing understand Sales than to actually have them be on/attend...

Tip 8: Identify the need by asking "blue ocean" questions. Have you ever paid attention to the number of people who have their real...

Tip 7: Showcase your sales rep's expertise. Sales people rely on Marketing to develop and post content - blogs and social media....

Image credit: Kapost and SalesForce Tip 6: Marketing AND Sales need to be involved in the content creation process. It's great to have...

Tip 5: Results: Marketing and Sales own the end results When Steven Covey stated "Keep the end in mind" he provided various...

Tip 4: Identifying the criteria and hand-off from MQL to SQL. The above funnel should be familiar as you've probably seen multiple...

Tip 2: Setting expectations for Marketing and Sales B2B companies' inability to align marketing and sales teams around the right...

Tip 1: Communication, communication, communication. As a marketer, could you sell? As someone in sales, could you be a marketer? If you...

With so many opportunities to align Marketing and Sales teams, I'm creating YouTube videos dedicated to this topic. I've labeled the...

The short answer is three reasons: revenue, customer retention and win rates. When marketing and sales are aligned, overall performance...

I'm going to go out on a limb here and make a blanket statement that I believe to be true: People don't trust without earning the right...

A couple of weeks ago, HubSpot released their 2017 State of Inbound report. This report in particular is extremely valuable as it focuses...

Marketing and sales are essential components for all business that are interested in generating revenue. Both have a lot in common -...

But first...what IS Multi-Channel Marketing (McM)? Multi-channel marketing refers to the practice of engaging with your target audience...

Photo credits: Medthodbites.com Video introduction to this topic As Steve Jobs quoted "You've got to start with the customer experience...

Super Bowl LI is in the books! The New England Patriots' 34-28 victory over the Atlanta Falcons drew on average 111.3 million viewers on...