In this episode I review the 3 reasons why lead magnets are important to your content marketing strategy, 5 tips for getting started, examples of popular lead magnets as well as access to a free resource which you can access at the bottom of this page. The resource will get you started with creating your own eye-catching lead magnet so you can connect the dots between your marketing and drive sales. Creating a lead generating machine that you can use over and over again will make your life easier and give you time to get back to the things you love.
THREE OPTIONS FOR TUNING IN
WATCH THE YOUTUBE VIDEO
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Create Value through High-Converting Lead Magnets
To get more customers, increase sales and grow your business
Lead magnets serve various purposes including connecting you with your ideal customers, helping you build your email list and ultimately providing something of value for your audience.
Whether you are helping to solve a problem, nurturing your community or creating off-the-charts value, lead magnets are a critical piece to the long-term success of your business.
A small business owner who also wears the marketing hat part-time rarely has time to create a lead magnet, let along create time in an already crazy-busy schedule to plan, create an outline, develop the resource and create a strategy for how to best attract, engage, help, provide and lead to a buying decision.
That's how this resource is helpful. The video and podcast talk through the value of a lead magnet in your content marketing strategy as well as the why it's important to the vitality of your business.
The toolkit resource, however, walks you through the 6 steps to creating your own high-converting lead magnet as well as provides 37 popular lead magnet examples.
Get access to your free resource and start creating your high-
converting lead magnet!
Listen to the podcast or watch the video and let me know what part was most interesting to you. I'd love to hear from you!