What does a Fractional CMO do?
A fractional CMO is your outsourced marketing team. It's an on-demand part-time extension leading marketing and customer experience needs.
top of page
Search
Vicki O'Neill
Dec 27, 20192 min read
What is a Fractional CMO?
A fractional CMO understands the customer journey and collaborates with team leaders who influence the customer experience along the way.
0 comments
Vicki O'Neill
Dec 18, 20194 min read
10 Ideas for Social Media Posts
10 Social Media Post Ideas that are customer focused not 'you' or brand focused. Includes examples and CTA suggestions.
0 comments
Vicki O'Neill
Nov 8, 20192 min read
How are you entering the two-thirds of your audience?
Two third of our marketing is being done by the customer. How do you give up control and help them do your marketing for you?
0 comments
Vicki O'Neill
Oct 24, 20192 min read
Are you influenced more by Likes or Comments?
There is greater influence from a Comment than a Like. As you plan your marketing strategy, include customer engagement as a critical piece.
0 comments
Vicki O'Neill
Sep 13, 20195 min read
10 Things You MUST Do To Close 2019 Strong
The time is now. Yes, I know it's the middle of September. You can't wait until December. You can't even wait until November. That's when...
0 comments
Vicki O'Neill
Aug 23, 20194 min read
Young and Old
Songland, The Voice, World of Dance, America's Got Talent....they all have one thing in common - undiscovered talent competitions. Each...
0 comments
Vicki O'Neill
Jul 5, 20194 min read
How to Choose Your Social Media Platforms
When there are so many choices, this is how to determine which digital platforms to be present in order to achieve business goals.
0 comments
Vicki O'Neill
Jun 14, 20194 min read
How Small Businesses Can Create Personas
How to steps for small businesses to create personas and why it's important for small businesses to have personas.
0 comments
Vicki O'Neill
Apr 16, 20196 min read
Top 10 Podcasts for Small Businesses
As the list of Podcasts grows, so does the confusion on which podcasts to subscribe to and listen to. There are many Podcasts to choose...
0 comments
Vicki O'Neill
Mar 29, 20194 min read
Lead Scoring 101
What is lead scoring and why is it so important? The official definition of lead scoring: Lead scoring is a methodology used to rank...
0 comments
Vicki O'Neill
Mar 14, 20192 min read
3 Ways to Take Your Digital Marketing from Good to Great
The first step is to know your end goal. Then you evaluate your current state and map a strategy that gets you to your desired state....
0 comments
Vicki O'Neill
Feb 9, 20193 min read
Why We Don't Achieve Goals
We can miss achieving our goals for any number of reasons: obstacles, change in priorities, not specific, lack of importance, lack focus...
0 comments
Vicki O'Neill
Feb 4, 20192 min read
Customer Journey x Infinity
Image Courtesy of Think with Google I've been saying this for years....every customer journey is different. That means there is an...
1 comment
Vicki O'Neill
Jan 10, 20192 min read
Business Tools to Start or Grow Your Brand in 2019
There are an infinite number of solutions for any number of business needs whether you're just starting out, in the initial growth mode...
0 comments
Vicki O'Neill
Dec 14, 20182 min read
Sales Suffer from Lack of Content
Wait what? Nearly two-thirds of sales people can't find what they need. Anyone else find that stat alarming? This stat was a result of...
0 comments
Vicki O'Neill
Nov 9, 20181 min read
EOY Sales Tip
End of Year (EOY) Sales Tip: Verify if your prospect's priorities align with yours. If you have prospects that you WANT to close before...
0 comments
Vicki O'Neill
Oct 15, 20182 min read
Out with the Old: Rebrand Sales
Old perceptions are creating obstacles to better solutions - and alignment. The line between Marketing and Sales is blurring more every...
0 comments
Vicki O'Neill
Sep 7, 20182 min read
Don't Be A Commodity
There are many conversations online and in-person about how to differentiate yourself from others in your space. Mostly about personal...
0 comments
Vicki O'Neill
Jul 18, 20183 min read
9 Steps for Marketing and Sales to Solve Problems. Together.
Your target audience doesn't care about your business. They don't care about your marketing plan or what you tell them you do. What they...
0 comments
bottom of page